Name: Global Publishing in Times of Political Uncertainty, Distraction and AI (Brigitta von Rheinberg)
Start: 2026-06-18T19:00:00+02:00
Location: Spitalgasse 2, 1090 Wien, Austria

Global Publishing in Times of Political Uncertainty, Distraction and AI (Brigitta von Rheinberg)

Thursday, 18 June, 2026 19:00 - 21:00 CEST / Transformative Salon
The Research Center for the History of Transformations (RECET) at the University of Vienna invites to its regular Transformative Salon on June 18, 2026 at 7:00 PM, this time with Brigitta van Rheinberg (Princeton University Press).
Venue: Café Merkur, Florianigasse 18, 1080 Vienna.
How to bring the best ideas to the world and enrich the global conversation in an age of political uncertainty, distraction and AI? From the perspective of somebody who has worked in scholarly publishing all her life, Brigitta van Rheinberg, Associate Director of Princeton University Press, will try to give some answers to this question. Taking the example of Princeton University Press (PUP), she will give an overview of the academic publishing landscape today and how it has changed from a decade ago. She will talk about how the political climate in the U.S. is affecting the Higher Education System and the Press, and she will then discuss some of the strategies PUP has employed in response to the many changes and transformations underway, including a changing media landscape, political disruptions that affect both the higher education sector as well as academic publishers. She will describe the Press’s strategy of how to reach a global audience and talk specifically about her experience of leading the Beijing Office, which the Press established in 2017. In the age of fake news, public distrust, and Artificial Intelligence, she strongly believes that publishing peer reviewed scholarly books that enrich the global conversation is now more important than ever
Brigitta van Rheinberg is the Associate Director of Princeton University Press and the Director of Global Development. She has been at the Press for over 30 years in various roles, including sales, special sales, international rights, and editorial. She was the Press’s History Publisher for over 25 years publishing some of the Press’s major books in American, European, and World History, and from 2006-2016 she led the Press’s Editorial Program as Editor-in-Chief. As Director of Global Development, she led the Press’s China initiative for many years and established Princeton’s Global Lecture series. Recently, she has turned her focus to important parts of Princeton’s backlist, reviving the Bollingen series (ca 275 books) and spearheading a new translation and Critical Edition of C.G. Jung in 26 volumes. Brigitta holds a PhD in History from Tübingen University in Germany and lives in Princeton. For more information, here is a recent post about her 37 years at the Press: 37 Years and Nine Lives at PUP
FREE ENTRY! No registration required!
More information: https://www.recet.at/event-news/events/detail/global-publishing-in-times-of-political-uncertainty-distraction-and-ai