About this Event
AGENDA
Friday
5:00 PM - Registration & Welcome Reception
6:30 PM - Open Session 1
7:00 PM - Session 2
8:30 PM - Artist Showcase
10:00 PM - Closing
Saturday:
8:00 AM - Registration & Continental Breakfast
9:00 AM - Opening Session 3
10:30 AM - Session 4
12:00 AM - Working Lunch (Taco/Nacho Bar)
1:30 PM - Session 5
3:00 PM - Artist Showcase
5:00 PM - Closing
PANEL SESSIONS
1. From Calling to Craft: Real Artist Development in Gospel Music
Focus: Foundational growth as an artist
Why this panel matters: Many gospel artists are gifted but underdeveloped. This session centers on maturing the gift, not just showcasing it.
Key Discussion Points:
- Developing and protecting your voice (vocally and artistically)
- Finding your sound vs. copying trends
- Understanding your creative identity and musical lane
- Balancing ministry, artistry, and professionalism
- Longevity in gospel music
2. From Idea to Impact: Making Great Gospel Music
Focus: Songwriting, production, and performance excellence
Why this panel matters: Great inspiration still needs structure, skill, and preparation.
Key Discussion Points:
- Songwriting for gospel: message, melody, and market
- Choosing the right songs for your voice and calling
- Working effectively with producers, musicians, and arrangers
- Studio preparation vs. stage preparation
- Avoiding common mistakes that weaken great songs
3. Branding, Image & Authenticity: Knowing Who You Are in Gospel Music
Focus: Identity-driven branding (not trend-chasing)
Why this panel matters: Artists are craving clarity, confidence, and authenticity.
Key Discussion Points:
- Branding vs. image: what’s the difference?
- Telling your story clearly and honestly
- Aligning faith, lifestyle, and public presence
- Visual branding, styling, and presentation
- Building trust with audiences while staying authentic
4. The Indie Gospel Artist Blueprint: From Unknown to Sustainable
Focus: Practical pathways to becoming a successful independent artist
Why this panel matters: This directly answers the suggested topic and “must-knows” for new artists.
Key Discussion Points:
- The recommended process to becoming a professional indie artist
- Distribution: how to get your music out the right way
- Understanding algorithms and how streaming really works
- Marketing, promotions, and PR basics
- Touring fundamentals and when to say yes or no
- GIN Certification and industry credibility
5. Digital Ministry & Business Readiness for the Modern Gospel Artist
Focus: Sustainability, protection, and digital reach
Why this panel matters: Gospel artists must be spiritually grounded and business-wise.
Key Discussion Points:
- Social media as ministry, not just marketing
- Digital strategy for gospel artists
- Understanding insurance, contracts, and protecting your brand
- AI in music: benefits, risks, and how to use it wisely
- Preparing for growth without losing integrity
ARTIST SHOWCASE GUIDELINES
- All participating artists must be registered conference attendees.
- Artists are required to submit one (1) song and a one-sheet in advance for showcase consideration.
Submissions must be emailed to and are subject to approval. - Performance length is limited to one (1) song, not to exceed five (5) minutes.
- Pre-recorded music tracks only will be accepted; live instrumentation is not permitted.
- Upon approval, a $100 Artist Showcase fee is required to confirm participation.
- Following each performance, artists will receive constructive feedback from a panel of industry professionals.
HOTEL INFORMATION
Courtyard by Marriott San Diego Airport/Liberty Station
DoubleTree by Hilton San Diego Bayside
Event Venue & Nearby Stays
Liberty Station Conference Center, 2600 Laning Road, San Diego, United States
USD 23.11 to USD 108.39
