Getting Mentioned by AI: Separating Snake Oil from Sound Advice

AI is changing the way your customers make decisions. The question is, are you making the right changes now to adapt to this new reality?

When it comes to influencing AI, there is a lot of confusion and snake oil out there. Countless voices are touting shortcuts and hacks to get AI mentioning your brand or nudging audiences toward your offerings. Unfortunately, much of this advice is nonsensical or even harmful, and only a small fraction is truly legitimate.

In this must-see presentation, Steve Robinson explains how AI chatbots and agents "think" and how you can influence them in ways that won't shoot yourself in the foot later. You’ll get a sneak peek to where the technology is headed next and how you can set yourself up to succeed – both now, and in the “agentic AI” future.

• Learn the 3 distinct levers where your brand can influence an AI's response and where to focus your efforts
• Understand SEO vs. GEO – how optimizing for AI is different from search and how they work together
• Take immediate action and execute 4 changes today to get more mentions and recommendations by AI

Steve Robinson is a marketing futurist and technology expert. As Co-founder of Path3, he's working to make B2B advertising accessible to all marketers without becoming digital paid media experts. He's also a consultant and strategist with Transistor, a team of experts in organic search and paid media.
When he isn’t scaling Path3 or consulting on marketing strategy, Steve is building community. He started the B2B Marketing Breakfast, now in 3 cities, and moderates Madison's breakfasts in partnership with the Madison chapter of the American Marketing Association.
A sought-after speaker and podcast guest, Steve is dedicated to helping marketers navigate the incredible change AI and technology is having on the practice of marketing.

• 7:30 – 8:00AM – check-in, coffee, and networking
• 8:00 – 9:15AM – presentation followed by Q&A

If you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page, YouTube channel and on LinkedIn beginning at 8:00am.

• In Person at Dream Bank- 821 E Washington Ave, Madison, WI 53703 **Parking information HERE
• Virtual – LIVE on the Social Media Breakfast Facebook Page, YouTube Channel and on LinkedIn

• DreamBank
• Live Well Video
• VEDUB Media | Bryant Vander Weerd
• Melissa Carlson Creative
• Suttle-Straus
• Serendipity Labs
• Talent CPA

Event Venue & Nearby Stays

American Family Insurance - DreamBank, 821 East Washington Avenue, Madison, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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