About this Event
We’re pleased to announce a very special workshop with senior industry marketing leader, Ash Tailor. Ash’s brand and marketing experience including roles at Unilever, Coca-Cola, Lucozade, GSK, TK Maxx, Vodafone, Britvic, and LEGOLAND.
In this 2-hour session he’ll give you an insider’s view on how to add value for your clients and build lasting, profitable relationships with them.
Learner Outcomes
- Having the opportunity to sit across from a senior marketing leader to ask questions about what a CMO really wants from an agency partner
- Using a real-life case study to understand the expansive role of a client
- Exploring the most common mistakes when it comes to client briefs and what you can do to make the most out of the briefing
- Learning why clients have agency ecosystems and the role you can play in meeting client expectations
- Walking through the criteria clients use to judge creative so that you’re in a better position to impress
- Discovering how you can shape client culture to create a closer partnership
Throughout his career, Ash has worked with a range of agencies, from the massive networks to small independents. This makes him especially well-placed to offer guidance on how all types of agencies can build stronger relationships with the brands they’re working with.
Event Venue & Nearby Stays
Future Factory, 24-32 Stephenson Way, London, United Kingdom
GBP 423.24
