About this Event
Today’s real estate market is driven by multiple generations of buyers—each with different motivations, communication styles, and decision-making processes. Are you adapting your approach to meet them where they are?
Join us for Generational Buyers X, Y, Z – a 3 Hour CE Course designed to help real estate professionals better understand and serve today’s diverse buyer pool.
This engaging and practical course breaks down how Gen X, Millennials (Gen Y), and Gen Z approach real estate, financing, technology, and the buying experience—so you can tailor your strategy and stand out in a competitive market.
What You’ll Learn:
👥 Key characteristics and behaviors of Gen X, Gen Y (Millennials), and Gen Z buyers
📱 How each generation prefers to communicate and search for homes
💰 Financial trends, purchasing power, and lending differences
🏡 What each generation values most in a home and community
📊 Marketing strategies that resonate with each group
⚖️ How to remain compliant with Fair Housing while targeting your audience
Why This Course Matters:
Understanding generational trends allows you to better serve your clients, build stronger relationships, and increase conversions—all while maintaining ethical and compliant practices that protect the public.
Course Details:
🕒 3 Hours CE Credit
🎯 Practical, real-world applications
📈 Designed to help you grow your business across all buyer demographics
👉 Learn how to connect, communicate, and close with every generation in today’s market!
Event Venue & Nearby Stays
Southern Hills by Dream Finders Homes, 400 Daffodil Lane, McDonough, United States
USD 0.00
