Generating our next chapter

Depending on who you listen to, AI is either the spark that will supercharge creativity — or the glitch that will wipe it out. Some recereate a scene from Interstellar as proof that one person can replace an entire agency. Others warn that dependence on AI will K*ll human creativity and hasten an era of mediocrity.

Whether it's the invention of the camera or Dylan going electric, the creative world has always been in a state of flux, and the rise of new technology has often been met with sharp ambivalence. With the rise of the LinkedInfluencer there is even more chance for the extremes of opinion to be amplified.

As connectors at the heart of Amsterdam's marketing and advertising world, The Spark Company has pulled together a panel of industry experts to provide a more balanced view on how AI is changing the work, the industry and what the future looks like.

As if that wasn't enough, we're flying in Lars Bastholm. After years leading global creative teams as CCO at Google, Ogilvy and AKQA, Lars now spends his time in the most interesting place possible: the messy, exhilarating frontier where AI meets human imagination. He'll kick the event off with some inspiring insight on where we are, where we're going, and what it means to be a human creative in the age of AI.

The event will be followed by drinks and pizza, a chance to chat with the speakers and make new friends.

Event Venue & Nearby Stays

LAB111, 111 Arie Biemondstraat, Amsterdam, Netherlands

Concerts, fests, parties, meetups - all the happenings, one place.

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