About this Event
Are you up-to-speed with the privacy rules governing B2C and B2B electronic marketing activities? Often, the need to comply with the EU and UK General Data Protection Regulation (GDPR) and the e-Privacy framework means being aware of a number of important considerations and compliance questions.
In this exclusive paid workshop, we will delve into what these key considerations are and provide answers to your questions to help maximise your B2C and B2B electronic marketing processes by ensuring they comply with the most important pieces of privacy legislation.
Tailored for CRM managers, digital teams, legal/compliance staff or anyone managing personal data in the context of electronic marketing activities, our seminar will provide you with the background knowledge to important European and UK privacy legislation governing marketing activities, an explanation of how they impact your marketing efforts and the most important considerations to avoid hefty GDPR or e-privacy related fines!
09:30 - 09:45
Arrival and registration (with refreshments)
09:45 - 10:45
Current and future EU legal landscape
- GDPR & e-Privacy framework
- Core data protection principles
- Why GDPR & e-Privacy matters
- What about Brexit?
Key Concepts
- What is personal data?
- Who's who (controller, processor, data subject)
- How does this translate with e-mailing providers, and data cleansing companies, analytics providers, agencies etc?
Email service related messages
- What is it?
- Practical examples
- What about email surveys?
Email marketing messages
- What is direct marketing
- What do we mean by opt out?
- What do we mean by opt in?
- Who is responsible to ensure compliance?
10:45 - 11:00
Coffee and email Break
11:00 - 12:30
Key elements to bear in mind when it comes to email
- B2B and B2C are not equal
- Be careful if you use Facebook Connect or equivalent
- Format of your electronic marketing messages
- We want to do Custom Audience: is that OK?
What is valid consent under GDPR
- Stricter and multiple conditions to be met
- You bear the burden of proof
- Key changes in practice
- Will you need to 'repaper' or refresh existing consents?
Connected GDPR obligations
- A data protection officer or not?
- Record of processing
- Updating your privacy notice
- Contractual relationship with vendors (e.g. emailing, data cleansing, segmentation providers)
Ad-hoc email related questions
- Dealing with opt out requests and right to be forgotten
- Refer a friend scheme
- Data acquisition via brokers
- Relevant guidelines from ICO, trade bodies and the EDPB
12:30
Seminar concludes (with refreshments)
Event Venue & Nearby Stays
Bird & Bird LLP, 12 New Fetter Lane, London, United Kingdom
GBP 99.00