About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About This Course
Duration: 2 Days (9:00 AM – 5:00 PM)
Delivery Mode: Classroom / In-Person Workshop
Language: English
Credits: 16 PDUs / Training Hours
Certification: Course Completion Certificate Provided
Refreshments: Lunch, tea/coffee, and snacks included
Course Overview:
This course empowers retail sales professionals to focus on customer experience while achieving sales targets. Participants learn a step-by-step sales questioning model to uncover customer needs, build meaningful relationships, and confidently guide customers through the buying process.
Learning Objectives:
· Identify what motivates customers to buy and continue using products/services.
· Recognize and adapt to four personality styles to establish rapport.
· Follow a 5-step sales process to boost confidence and success.
· Use effective sales questioning to understand customer lifestyle needs.
· Overcome common objections and close sales efficiently.
· Maximize every customer interaction for positive outcomes.
· Learn retail success lessons from Joe Girard, a legendary salesman.
Target Audience:
Retail sales professionals, frontline store associates, and anyone involved in direct customer sales interactions.
Why Choose This Course?
This course blends practical sales techniques with a strong focus on customer relationships, enabling retail professionals to sell effectively while delivering exceptional service. By learning a structured questioning method, handling objections confidently, and applying post-sale best practices, participants leave equipped to increase sales, improve customer satisfaction, and foster long-term loyalty—all essential skills in today’s competitive retail environment.
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Want to Train Your Entire Team Together?
Bring this interactive course in-house to train your team collectively, ensuring consistent sales techniques, improved customer service standards, and measurable business results across your retail outlets.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module One: Introduction: Linking sales and customer service
Info: ● Selling or Serving Icebreaker activity.
● Moments of truth.
● Ethical sales practices.
Module Two: Know your stuff and your customer
Info: ● Know products and services you sell inside out.
● Knowing your market and competition.
● Buyer types we deal with.
● Find out your own personality/buyer type.
Module Three: Create the opportunity
Info: ● Greeting customers properly.
● Having a professional introduction.
● Discovering customer needs.
● OPEN Questioning technique.
Module Four: Matching customer needs
Info: ● Features, advantages and benefits.
● The right benefit to the right customer.
● Identifying customer's decision criteria
Module Five: Handle objections and close the sale
Info: ● Types of objections.
● Handling the most common objection "price".
● Handling objections model.
● 9 closing techniques.
Module Six: After sales and follow-up
Info: ● Meet Joe Girard (The world's best retail salesman).
● Best practice post sale follow-up actions.
● leaving no stone unturned.
● Fun Reverse brainstorming activity wrap up activity.
Event Venue & Nearby Stays
Gateway Business Center, CANBERRA, Canberra Airport Level 4, Plaza Offices East, 35 Terminal Avenue, Canberra Austl. Cap. Terr. 2609 Australia, Leominster, United States
AUD 1136.86 to AUD 1473.98
