About this Event
With a focus on how technology plays a critical role in entrepreneurial reinvention, Prof. Nazareno Mario Ciccarello shares key insights from his personal and professional journey, offering a roadmap for navigating evolving markets and building resilient, tech-driven businesses.
Key Highlights of the Masterclass:
1. The Foundations of Resilience Through Leadership:
Prof. Nazareno Mario Ciccarello reflects on his early career as a second lieutenant in the Italian military police, where he honed discipline, adaptability, and leadership skills that later shaped his approach to entrepreneurship and technology adoption.
2. Creating Opportunities Through Innovation:
In 2013, Prof. Nazareno Mario Ciccarello founded Functional Gums, a company specializing in functional chewing gums, showcasing how innovation and market insight can disrupt traditional industries.
3. Pivoting with Purpose in Times of Crisis:
During the COVID-19 pandemic, Prof. Nazareno Mario Ciccarello leveraged agility and strategic thinking to pivot his business, creating Functional Company, a provider of CE-certified surgical masks. This technological shift not only ensured business continuity but also solidified its position as a leader in disposable material innovation.
4. Scaling Through AI-Driven Solutions:
By 2024, Prof. Nazareno Mario Ciccarello founded SOOURCE (www.soource.com), an AI-powered B2B platform optimizing procurement processes. He highlights the transformative potential of AI in addressing business inefficiencies and shares his experience in securing €1.5 million in pre-seed funding from venture capital firms.
5. Lessons in Fundraising and Tech-Enabled Growth:
Prof. Nazareno Mario Ciccarello offers actionable advice on raising capital, cultivating investor relationships, and scaling businesses through strategic use of technology. Real-life examples illustrate how digital transformation drives long-term growth.
Who Should Attend?
This masterclass is designed for:
- Entrepreneurs and business leaders eager to integrate technology into their growth strategies.
- Professionals seeking actionable insights into pivoting and scaling businesses.
- Innovators ready to adopt AI-driven solutions to create sustainable, long-term success.
Why Attend?
By attending this masterclass, you’ll leave with:
✔ A clear roadmap to navigate setbacks and embrace reinvention.
✔ Tech-enabled strategies to disrupt markets and unlock efficiencies.
✔ Insights from real-world case studies to help you lead with confidence in evolving markets.
Event Venue & Nearby Stays
IE Brazil Office, R. Dr. Virgílio de Carvalho Pinto, 445 - Pinheiros, São Paulo - SP, 05415-030, Sao Paulo, Brazil
EUR 0.00
