From Service Desk to Sales Pitch: Putting AI in Your Starting XI

Step onto the digital field and explore the fast‑moving world of artificial intelligence — where speed, strategy, and smart automation redefine what it means to deliver exceptional IT services.

AI is no longer a futuristic idea or a buzzword reserved for industry giants. It is rapidly shaping the everyday reality of Managed Service Providers and Resellers, transforming how teams work, how customers engage, and how businesses grow. As customer expectations rise and operational demands intensify, AI becomes your most valuable player — accelerating service desks, elevating security, empowering sales, and unlocking efficiency at scale.

This event is designed specifically for IT resellers and MSPs who want to gain clarity, confidence, and competitive advantage in an AI‑driven landscape. Join us to learn how today’s AI tools can help you innovate faster, deliver more value, and future‑proof your business model — without compromising trust, security, or compliance.

1. Keynote by Katie King: How MSPs Can Harness AI for Competitive Growth
   Internationally recognised AI author and strategist Katie King will deliver a fast‑paced, practical keynote on how MSPs can turn AI from experimentation into measurable competitive advantage.
   This section will showcase clear, achievable AI use cases for MSPs, covering faster service desk operations, smarter automation and scaled workflows and enhanced security through AI‑assisted investigation and response.
   

1. Spotlight Session: The Relaunch of SYNAXON Managed Services
   We’re lifting the curtain on the refreshed and expanded SYNAXON Managed Services portfolio — redesigned to support partners with more capability, more flexibility, and more opportunities for recurring revenue. Discover what’s changing, what’s new, and how the relaunch empowers MSPs to deliver greater value to their customers.

07:00 Sponsors set up

08:00 Registration open, coffee & networking

10:00 Welcome and SYNAXON UK update - Mike Barron, SYNAXON

10:20 Vendor intros 30 seconds each

10:30 Speaker slot 1

10:45 Speaker slot 2

11:30 Break: Expo and networking

12:00 AI compliance & what it means to MSPs - Katie King, AI specialist

12:45 Lunch: Expo and networking

14:15 Relaunch of SYNAXON Managed Services - SYNAXON

15:00 Break: Expo and networking

15:30 Sponsored Breaks - Simon Love

15:45 Speaker Slot 3

16:15 Refreshment and networking

17:00 End of the event

• Terra Computer
• and many more to come!

Event Venue & Nearby Stays

Molineux Stadium Conference & Events, Waterloo Road, Wolverhampton, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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