About this Event
Event Description
For bartenders, beverage directors, and anyone pushing flavor boundaries behind the stick.
This session dives into the evolution of 3BR Distillery’s Lemon Bear-y Pie, one of the most inventive RTDs to hit the market — and a case study in turning a single spirit into a year-round revenue driver.
We’ll start at the source: MENDEL Vodka, a spirit distilled entirely from garden peas, that became the foundation for one of 3BR’s most creative cocktails — the Blueberry Lemon Bar. You’ll see how that fresh build evolved into the award-winning, bottled Lemon Bear-y Pie RTD that’s now redefining the craft-to-bottle process.
What You’ll Learn
- Flavor Development: How to translate fresh-ingredient cocktails into scalable, consistent, shelf-stable RTDs without losing texture, acidity, or aroma.
- Production Scaling: Step-by-step insights into taking a cocktail from the bar to the bottling line while protecting balance and brand identity.
- Menu Integration: Creative strategies for using Lemon Bear-y Pie RTDs in your bar program — from spring spritzes and frozen serves to winter warmers and backbar features.
- Innovation Blueprint: How MENDEL Pea Vodka can spark your own bar’s next best-seller by thinking outside the grain and inside the garden.
Why Attend
You’ll leave with real, usable knowledge on how to:
- Keep cocktails profitable, consistent, and on-brand across every season.
- Build an RTD that carries your bar’s DNA into distribution.
- Balance craft artistry with modern beverage efficiency.
This isn’t a brand pitch — it’s a behind-the-scenes playbook for bartenders who want to turn great drinks into scalable, sellable, year-round success stories.
Featured Spirits
- MENDEL Vodka — distilled entirely from garden peas
- Lemon Bear-y Pie RTD — Blueberry Lemon Bar cocktail, bottled
Event Details
📅 Sunday, January 12, 2025
🕙 1:30 PM – 4pm
📍 Foxtail at Arlo SoHo — 231 Hudson St, New York, NY 10013
🎟️ Seats are limited — reserve now and learn how to turn innovation into your bar’s next bestseller.
Event Venue & Nearby Stays
Foxtail, 231 Hudson Street, New York, United States
USD 28.52












