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⭐ Foundations of Social Media Marketing Course ⭐Organic Facebook & Instagram Marketing
A Practical Guide to Strategy, Content, Algorithms and AI
Social media is no longer about simply being present — it’s about making deliberate, informed decisions.
Many businesses are active on social media without a clear strategy, a real understanding of how platforms work, or confidence that their content supports their brand. The result is wasted time, inconsistent messaging, and frustration with low reach and engagement.
This practical course cuts through the noise. Participants will learn how Facebook and Instagram decide which posts get shown to more people, which types of content perform well, and how to build a structured social media approach that supports business goals. It also covers how AI tools can be used to improve efficiency without producing generic, off-brand content.
The focus is simple: move from reactive posting to intentional, sustainable social media marketing.
Learning Content
1. The Role of Social Media in Your Marketing Mix
• Why posting is not a strategy
• What social media can — and cannot — do for your business
• Common mistakes businesses make
• Setting realistic objectives aligned to business goals
2. Social Media Strategy: The Non-Negotiables
• Brand clarity and positioning
• Understanding your audience
• Choosing the right platforms
• Core elements of a social media strategy
3. Understanding Facebook & Instagram Algorithms
• What an algorithm is and why it exists
• How Facebook and Instagram prioritise content
• What drives reach, engagement, and visibility
4. Content That Works
• Defining content pillars
• Balancing brand, value, and promotion
• What effective social media content looks like today
5. Using AI Without Destroying Your Brand
• Using AI to support strategy and content creation
• Training AI to reflect your brand voice
• Avoiding generic, off-brand content
Learning Outcomes
By the end of the course, participants will:
• Understand the role of social media within a broader marketing strategy
• Be able to outline a clear social media strategy
• Understand how Facebook and Instagram algorithms influence reach
• Know what types of content to prioritise
• Be able to use AI tools to support their marketing effectively
👉 Facilitator
Philippa Crick | Director, Cre8ive Marketing
Philippa is a senior marketing strategist and Director of Cre8ive Marketing, with over 25 years’ experience across branding, websites, SEO, paid digital advertising, and social media.
She is known for a practical, straightforward approach that helps businesses align strategy, platforms, and investment before execution. Philippa remains hands-on with client work, ensuring her training reflects current platform behaviour and real-world results.
Her sessions are practical and applied, often using examples from participants’ own platforms. Philippa delivers group and in-house training and speaks at events across New Zealand.
Level: Beginner to Intermediate
Duration: Half day (9am–1pm)
Facilitator: Philippa Crick, Director – Cre8ive Marketing
Location: Training Room, Business South Inc, Level 3, 442 Moray Place, Dunedin
Members and non-members of Business South are welcome.
📌 Ticket Prices
Members: $495 + GST
Non-members: $595 + GST
MANAGEMENT CAPABILITY DEVELOPMENT FUND
Business South Inc offers services that are registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor at [email protected].
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Event Venue
Business-South, 442 Moray Pl, Dunedin Central, Dunedin 9016, New Zealand, Dunedin
Tickets
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