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Experience the thrill of the track like never before at For the Love of Racing, an exclusive after-hours event built for motorcycle enthusiasts and racing fans.For one night only, the Harley-Davidson Museum transforms into a high-octane celebration of speed, grit and H-D Factory Racing pride.
🔥 A Conversation with Champions
The evening launches with a special lobby conversation featuring two of the fiercest competitors in the paddock:
🏁 Kyle Wyman
Harley-Davidson x DynoJet Factory Race Team
🏁 James Rispoli
Big Diehl x Harley-Davidson Race Team
Hear directly from the riders pushing Harley-Davidson performance to the limit on the national stage. From race-day mindset to machine development, they’ll share a behind-the-scenes look at the drive, pressure and passion behind H-D Factory Racing.
After the talk, meet the riders, snap photos and get closer to the team and machines carrying the Bar and Shield onto the track.
⚡ The Energy Doesn’t Cool Down
🏎️ Road America Activation Booth
Explore the 2026 race schedule, relive 2025 race highlights and learn about upcoming programming and events.
✏️ Speed-Sketch Portraits
Artist Jessica Fuchs creates live racing-inspired Harley-Davidson portraits you can take home.
🧵 Custom Leather Keychain Making
Create your own leather keychain inspired by the craftsmanship and culture of racing.
🏆 Racing Gallery Talks
Join Museum staff for insider stories exploring Harley-Davidson’s racing heritage and championship legacy.
🎧 DJ + Bar
Music up. Lights low. Cocktails flowing. Experience the Museum after dark inside the Experience Gallery.
🛍️ H-D Shop Pop-Up
Gear up with apparel and merchandise inspired by H-D Factory Racing.
From champion insights to hands-on experiences, For the Love of Racing brings the adrenaline of the track into the Museum after hours.
🎟️ Tickets required. Capacity is limited.
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Event Venue
400 W Canal St, Milwaukee, WI, United States, Wisconsin 53203
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
