About this Event
The brands that we connect with are so much more than a logo. A thoughtful brand is formed with clarity and intention, shaped by its mission, vision, values, and personality. Every brand has an origin story that has shaped the visuals that we resonate with. Whether you’re building a product, service, personal brand, or something else entirely, every business has a brand compass that guides your journey. Join me in this interactive workshop where we reflect on and discover the core of your brand that will help you to develop a deep connection with your audience. Together, we’ll develop a brand that feels aligned, consistent, and authentic.
Agenda
Introduction
Info: We start by embarking on a journey to understand the foundations of your brand and why brand development is crucial.
Mission
Info: We explore your "why." What are the motivations that lay beneath the surface of your brand?
Vision
Info: We consider your vision for the future. Ultimately, what would you have to accomplish to feel successful?
Values
Info: We determine the core of who you are. What guides you in how you make decisions?
Voice/Personality
Info: We analyze your communication style. How do you express your brand to engage and connect with your target audience?
Next Steps
Info: We review the progress that we made together and how you can stay connected to continue building your brand.
Event Venue & Nearby Stays
Institute for Contemporary Art at Virginia Commonwealth University, 601 West Broad Street, Richmond, United States
USD 0.00
