Floral Client Strategy: What Actually Works & Networking Mixer

Tue Mar 03 2026 at 03:00 pm to 06:00 pm UTC-05:00

6502 18th Ave | Brooklyn

A&M Floral Place
Publisher/HostA&M Floral Place
Floral Client Strategy: What Actually Works & Networking Mixer
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A studio session and networking gathering for event, brand and wedding planners and industry professionals.
About this Event

Join us for an intimate studio session and networking gathering designed for event, brand, and wedding planners - and other industry professionals who want to work with florals more confidently, strategically, and realistically.

This practical, behind-the-scenes session focuses on the essential knowledge every planner should have when working with floral products - from understanding what’s actually possible, to navigating budgets, timelines, and client expectations.

We’ll explore how florals can be positioned not just as décor, but as a smart design and storytelling tool, even when budgets are limited - while also creating space for meaningful professional connections.

You’ll gain insights into:

  • how to talk about florals with clients clearly and confidently
  • essential floral must-knows for planners (formats, limitations, and common misconceptions)
  • what actually makes floral design feel premium - beyond just “more flowers”
  • how different floral formats impact budget, scale, and visual effect
  • what can realistically be offered to clients with smaller or tighter budgets
  • today’s trends in event florals, installations, and experiential design

In addition, you’ll get behind-the-scenes access to our working studio and the opportunity to connect with fellow planners, marketers, and creatives in a relaxed, curated setting.


Update: We’ve moved the event to March 3 at 3:00 PM.
Same location - our Brooklyn studio. Hope you can join us!


About the host

A&M Floral Place is a full-service floral and event design studio specializing in premium-quality flowers, European-inspired aesthetics, and attentive, planner-friendly service.

We work closely with event professionals to create floral solutions that are both visually impactful and strategically aligned with client goals and budgets.


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Event Venue & Nearby Stays

6502 18th Ave, 6502 18th Avenue, Brooklyn, United States

Tickets

USD 23.18

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