About this Event
Find Your Story. Get Seen. Grow Faster. Half-Day Workshop
In a world full of noise, it’s not always the biggest organisations that get noticed — it’s the ones that know how to tell their story clearly, confidently, and with purpose.
This practical, high-energy workshop helps you uncover the real story behind what you do — and turn it into powerful communication that connects with your audiences, whether that’s customers, communities, stakeholders, funders, or the wider public.
No jargon. No expensive agencies. Just clear, real-world storytelling that works.
A different way of finding stories
Shane Dean’s approach is deliberately different.
Nearly 20 years ago, he founded Purple Sheep — a storytelling and creative ideas organisation built on the belief that the most powerful stories don’t come from templates or formulas, but from seeing things differently.
Like a purple sheep in a field, it’s about standing out — not following other white sheep. Spotting what others miss, mixing unexpected ingredients, and turning everyday reality into stories that cut through the noise.
This is not traditional communications training.
It’s a creative method for helping organisations think differently, communicate differently, and ultimately get seen differently.
It helps teams build campaigns, shape narratives, and create ideas that stand out naturally — not forcefully.
Led by award-winning journalist Shane Dean
Shane Dean has spent 30 years finding and telling stories across business, education, communities, schools, charities, politics, and everyday life.
His journalism has appeared across national and global media, including Sky News, and he is known for spotting powerful stories in unexpected places — and turning them into compelling narratives that get attention.
He is also the founding editor of the national publication The Good News Post, which helped spark a wider movement through community-based “Good News Rooms”
(www.goodnewspost.co.uk)
Today, Shane works with organisations across the public, private, education, and charity sectors as a storytelling trainer and motivational speaker.
What You’ll Learn
• How to uncover powerful, often hidden stories within your organisation
• How to turn everyday work into meaningful, media-ready stories
• What journalists, editors, and audiences are really looking for
• How to adapt your story for press, social media, campaigns, and presentations
• How to create simple, effective content without relying on agencies
• How to use simple iPhone photography to strengthen your storytelling
What You’ll Leave With
✔️ A clear, ready-to-use story about your organisation
✔️ A simple storytelling framework you can use again and again
✔️ Practical tools to communicate with confidence and clarity
✔️ Ideas you can put into action immediately
Why This Workshop Matters
Organisations today are expected to do more with less — and still stand out.
This workshop gives you practical, cost-effective ways to communicate your message using storytelling that actually works.
You’ll learn how to:
• Replace complexity with clarity
• Use creativity instead of expensive external agencies
• Learn how to do things differently — and do it yourself
• Build your own story in real time during the session
What Makes This Different
This is not a passive training session.
It is:
• Interactive
• Practical
• Motivational
• Designed for busy people who need real results
You won’t just learn about storytelling — you’ll create your story during the workshop and immediately shape how you use it.
What’s Included
• Quality coffee on arrival
• Light refreshments (chocolate & fresh fruit)
• Networking opportunities
• A collaborative, hands-on working session
• Optional informal networking over lunch
Event Details
Date: Friday, 22nd May
Time: 9:30 AM – 12:30 PM
Location: Campus Conference Centre
(5-minute walk from Worle Train Station)
Tickets
£99 per person via Eventbrite
Who Should Attend?
• CEOs and senior leaders
• Business owners and entrepreneurs
• Start-ups and SMEs
• Marketing and communications teams
• Charity leaders and fundraisers
• Public sector and education professionals
What’s Included
• Quality coffee on arrival
• Chocolate & fresh grapes
• Networking opportunities
Event Venue & Nearby Stays
The Campus, Highlands Lane, Weston-super-Mare, United Kingdom
GBP 107.96
