Financial Affiliate Marketing Forum (FAMF) 2026

The Financial Affiliate Marketing Forum (FAMF) 2026 is back on October 6, 2026 at The Quay in Toronto’s Financial District. Fintel Connect is proud to co-host the second annual event as a founding partner, alongside Jason Steele, Founder of CardCon. The forum is expected to welcome 200 leaders and executives across financial institutions, fintechs, affiliate partners, agencies, and media.

The Financial Affiliate Marketing Forum (FAMF) is Canada’s premier gathering for performance-driven marketers in the financial sector.

Launched in 2025, FAMF was created to address the distinct challenges and opportunities within financial affiliate marketing. Last year’s event brought together senior leaders from companies including Scotiabank, TikTok, PwC, Profound, goeasy Ltd., Relay, Borrowell, and RBC, alongside publishers, including Finder, Money Group , FinanceBuzz, and agencies, to share practical insights and align on best practices in regulated financial services growth.

Big events can be energizing, but they’re not always efficient for decision-makers. FAMF is capping the attendees at 200 this year so leaders can have meaningful conversations that typically get avoided in large rooms.

As Fintel Connect’s CEO, Nicky Senyard , put it:

“FAMF is intentionally designed to be intimate so people can ask practical questions to decision-makers and make sense of how industry shifts will affect their work.”

FAMF founder, Jason Steele, (creator of CardCon) added:

“Every session, speaker, and attendee group is selected to keep the focus on what moves financial affiliate programs forward.”

• Leaders from banks and credit unions
• Fintech growth teams
• Affiliate and influencer partners
• Agencies and media that support regulated acquisition

• 100 extra minutes of dedicated networking time for higher-quality connections
• A fresh lineup of sessions focused on actionable growth tactics
• Attendance capped at 200 to keep discussions meaningful

“One of the best conferences I’ve ever been to!”
— Austin Grant, Chexy

• Date: October 6, 2026
• Time: 8:30 AM–6:00 PM ET
• Venue: The Quay
• Address: 100 Queens Quay E, Toronto
• Ticket price: $400 CAD - keep an eye on our socials for discounts
• Register here:

• One day event – save 70% of typical multi-day travel visits – less time away from the office, less travel
• Central, accessible location in downtown Toronto – 4-hour drive from New York, Montreal, and major finance hubs
• Discounted rates for higher quantity of tickets purchased
• Professional development: Strengthen your skills and knowledge with sessions led by top financial marketers and publishers
• High-value networking: 200 senior decision-makers from banks, fintechs, publishers, and agencies — potential partners in one room.
• Access exclusive industry data and actionable strategies to take back to your team and inform Q4 and 2027 planning
• Bring back 10 actionable ideas minimum you can implement immediately to improve affiliate performance
• Book 1:1 meetings on-site with current or prospective partners to drive immediate results
• Open doors to new opportunities – partnerships, insights, and collaborations that will accelerate your growth and drive ROI
• Understand where to allocate your affiliate marketing budget for 2027
• 1 day, 1 of a kind event, thousands of opportunities

If you’re building something meaningful in financial affiliate marketing, this is an opportunity to share what you’ve learned and help shape the conversation. Apply to speak or sponsor to spotlight your brand within this influential network—spaces are limited, so it’s worth moving early.

• Apply to sponsor
• Apply to speak

Info: Connect with fellow attendees over coffee and pastries before the day begins.

Info: Financial partner marketing is shifting fast as AI changes discovery, measurement moves beyond last-click, and new partner models reshape how customers get from product research to application. This keynote cuts through the noise to highlight the must-know 2026–2027 signals for brands, affiliates, agencies, and creators, and what those shifts mean for how you build, measure, and scale partnerships over the next year.

Info: AI is changing how customers discover financial products, but visibility only matters if it leads to qualified applications and funded accounts. This session gets practical on what’s working in 2026–2027 from building pre-qualification paths that improve lead quality to the AI visibility strategies partners are using to show up in answers and drive conversion. Expect real examples, common pitfalls, and a clear view of what to build now so your affiliate program keeps scaling as discovery and measurement evolve.

Info: Cost efficiency isn’t the only way to compare channel performance, but it’s often the metric leadership looks to for easy decision-making on where to deploy budget. This session shows how to prove the full value of affiliate marketing beyond cost-per-acquisition including customer quality, incremental lift, and downstream outcomes.

Info: When growth targets increase, teams face a real trade-off: pay the premium for a few large affiliate partners that can drive volume, or build a diversified mix of smaller partners with targeted audiences that may have higher intent but scale more slowly. This debate breaks down which approach wins in practice and what to consider before you commit budget to one path.

Info: This panel goes beyond theory and breaks down real affiliate campaigns from the field—what worked, what underperformed, and what created unexpected risk. Speakers will share the specific decisions behind each outcome (partner selection, offer packaging, tracking/measurement, and compliance), then walk through the fixes that improve results. Attendees will leave with practical “do this, not that” lessons they can apply to their own programs immediately.

Event Venue & Nearby Stays

The Quay, 100 Queens Quay East, Toronto, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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