FeelGood: The Health and Wellness Summit by Bread & Jam

Join 400+ health and wellness challenger brands for The FeelGood Summit, powered by , our one-day deep dive industry summit into the world of health and wellness at the Business Design Centre on 9th October 2025. If you're an ambitious health and wellness brand looking to accelerate your growth and meet like-minded founders, inspiring industry icons and buyers, this event is not to be missed.

Download the showguide.

🍷 The FeelGood Feedback Bar: Showcase your product to everyone attending the Summit, check out what others are doing and how your products look in context and get feedback from fellow producers! Powered by GS1 UK.

🤝 The Pitching Zone: Pitch to some of the top national health and wellness-focused buyers at the Pitching Zone. Don’t miss out on this golden opportunity for a private 1-to-1 meeting with a retail buyer, where you can share your story and showcase your awesome product. Powered by Windfall Logistics. Apply here by 30th September at 10am.

🤠 Pitch Perfect: Be one of six brands chosen to step into the spotlight and pitch your brand to a panel fo buyers live on stage.

📝 8 + hours of Practical, Actionable Advice: Hear real-life examples from 20+ trail-blazing keynote speakers and panellists who are shaping the future of the health and wellness industry. Our speakers will share their success stories (and their missteps!) and offer guidance on how to thrive.

👋 Unrivalled Industry Networking: Network with 500+ passionate health and wellness brands and beverage obsessed investors, buyers and service providers. The Summit offers a unique opportunity to meet like-minded entrepreneurs and make valuable connections.

🍻 Anyone launching a health and wellness brand or looking to accelerate their growth

🍻Product developers keen to understand health and wellness trends

🍻Industry experts looking to support progressive health and wellness brands brands

🍻FMCG investors and retail buyers

🍻Brands interested in getting in front of health and wellness focused retailers, investors and media

About Bread & Jam

Bread & Jam are the organisers of the UK's biggest food and drink founders' festival. This annual, 2 day conference for emerging and scaling food and drink brands, brings together entrepreneurs, innovators, investors, buyers, media and industry leaders. There are also opportunities to pitch your product to buyers from delis, foodhalls, speciality retailers and supermarkets.

Bread & Jam also run a comprehensive programme of Summits and socials throughout the year, covering a full range of topics within the industry.

Bread & Jam was founded by Jason Gibb and Tara Mei. Passionate about giving emerging brands the opportunities and network to succeed, they held the first food founders' festival in October 2016 at the Institute of Directors.

Info: Matthew Kelly, founder of Spacegoods, shares how the collapse of his previous business at 25 became the catalyst for an incredible journey of resilience and reinvention. What began as a kitchen experiment to create a coffee-free, multi-functional supplement for himself has grown into one of the UK’s fastest-growing wellness brands. From a spare bedroom with a tiny team, Spacegoods has grown to £33m in revenue in just three years and is now stocked in H&B, Boots, Superdrug, Whole Foods, WHSmith, and more - all while continuing to lead in DTC, and with ambitious expansion plans in sight.

Info: How do you cut through the noise when everyone’s making bold health claims? This session explores how wellness brands can build genuine trust through transparency, credible storytelling and ingredient honesty. We'll look at what it takes to stay innovative without stretching the truth and why authenticity matters more than ever.

Info: Getting listed is one thing, staying on shelf is another. In this session, we’ll unpack what buyers are really looking for in 2025 and what today’s health-conscious shoppers actually expect. Think less buzzwords, more staying power.

Info: This trends-led session unpacks what’s really shaping consumer behavior in health and wellness right now. From gut health and protein to UPFs and GLP-1s, Nielsen IQ will dive into the latest data on proactive health habits and the growing shift toward holistic wellbeing. You'll also learn how transparency, ethics and brand trust are influencing purchase decisions in a crowded market.

Info: Wellness isn’t just about what’s trend, it’s about what fits into real life. This session explores how health and wellness brands are creating products that feel less like chores and more like rituals. From functional drinks to supplements to on-the-go snacks, we’ll look at how brands are tapping into behavioural insights, habit-forming design and convenience to earn a lasting spot in consumers’ everyday lives.

Info: Since launching LYMA in 2018, Lucy Goff has built one of wellness’s most talked-about brands, science-backed, celebrity-loved (with fans like Gwyneth Paltrow and Hailey Bieber), and scaling fast globally. In this session, Lucy shares the unfiltered story of building LYMA, the wins, the missteps, and how she’s grown a global business through smart partnerships, expert backing and standout DTC strategy.

Info: Pitch Perfect brings six exciting challenger brands to the stage to pitch their products in just three minutes to a panel of top retail buyers. With live feedback, gold star endorsements, and a winner crowned at the end, this fast-paced session offers inspiration, insights, and a glimpse of tomorrow’s breakout brands.

Event Venue & Nearby Stays

Business Design Centre, 52 Upper Street, London, United Kingdom