Fashion Design & Entrepreneurship Workshop at IISC Bangalore
Crafting Creativity into a Thriving Business
Discover how to turn your fashion ideas into a successful business. Learn essential design principles and entrepreneurial strategies to build a brand that stands out in today’s competitive market.
This workshop is for those who want to:
1. Learn the basics of fashion design and brand aesthetics.
2. Understand the business side of fashion and its 3Ps (Pricing, Positioning and Promotion).
3. Explore the journey of turning your ideas into market-ready products.
4. Gain insider tips on launching and growing your own fashion brand.
Course Module:
Audience Introduction 10:30 AM – 11:00 AM
* Welcome & Orientation
* Icebreaker activity
* Intro to workshop goals & agenda
* Overview of fashion industry trends
Module 1: Fashion Design Fundamentals
Timing (11:00 AM to 1:00 PM)
Develop a solid understanding of fashion design. Learn how to bring your creative vision to life using design principles, colour theory, and fabric knowledge.
Topics Covered
What is Fashion Design?
➤ Elements of design, fashion categories, creative thinking
Colour & Fabric Basics
➤ Colour psychology, fabric types, and material selection
Signature Style Discovery
➤ Identifying your unique aesthetic and inspiration
Skills Acquired
* Design Thinking
* Visual Creativity
* Colour & Fabric Knowledge
* Personal Style Expression
Module 2: Brand Identity & Business Essentials
Timing (2:00 PM to 3:30 PM)
Bridge creativity with commerce. Understand how to build a brand, price your product, and promote it to the right audience.
Topics Covered
Defining Your Fashion Niche
➤ Market positioning, target audience, and competitor mapping
Crafting a Brand Story & Visual Identity
➤ Emotional connection, logo, name, colours, and storytelling
3Ps of Fashion Business
➤ Pricing, Positioning, Promotion explained with real-world examples
Skills Acquired
* Brand development
* Market Understanding
* Storytelling & Visual branding
* Business fundamentals (Pricing & Promotion)
Module 3: Hands-On Brand Building + Industry Insights
Timing (3:30 PM to 05:30 PM)
Put your learning into action through an engaging activity and discover what’s trending in the modern fashion world.
Topics Covered
Creative Activity: Mini Brand Canvas
➤ Sketch your fashion product & map your business idea
Peer Review + Mentor Feedback
➤ Present your concept and get live feedback
Fashion Industry Trends
➤ Sustainability, tech-driven fashion, and consumer shifts
Skills Acquired
* Practical application of concepts.
* Business model creation.
* Presentation & feedback skills.
* Trend Awareness & Innovation Mindset.
Event Venue
Faculty Hall IISc: Bengaluru, Amra Marg, Mathikere, Bengaluru, Karnataka 560012, India, Bangalore
INR 2999
