About this Event
📍 Calling All Extended-Stay Hotel Investors, Owners & Operators! 📍
Welcome to the Extended Workshop Series! Join us for an exciting in-person event at the Crowne Plaza Atlanta Perimeter at Ravinia.
This workshop series is designed to help you enhance your skills and knowledge in developing or operating in the extended stay industry. Whether you're a seasoned professional or just starting out in the extended stay category, this workshop series offers
✔️ Valuable tools and best practices along with networking opportunities.
✔️ Regional insights on demand and performance profiles to help with underwriting and operations,
✔️ Ways to deal with various challenges involved in approval bureaucracy on new builds and renovations
✔️ Exposure to the unique ways that extended stay business operations differ from traditional hotels.
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ESLA offers education podcasts see the sample clip below with Cindy Estis Green. You can view all podcasts on our 🔗
📍 Organized by Extended Stay Lodging Association 📍
Established in 2023 the Extended Stay Lodging Association (ESLA) is a membership-based non-profit association for the owners and operators of extended-stay hotels in the hospitality and travel industry. 🔗
ESLA provides its members with the resources needed to enhance professionalism, ensuring their continued growth and success to better meet and exceed the expectations of their guests. We achieve these goals through education, training, and communication with our membership.
🌟 Morning Session Agenda / Developers & Owners - 8 am - 11 am 🌟
🍽️ Breakfast Included- Starts at 7:30am (Please let us know of any food allergies in advance)
✔ Extended Stay Market – National/Regional Overview—Past, Present, Future
✔️ Regional Submarkets--Extended Stay Performance Overview and Forecast
✔️ Panel #1: “The Segments of Extended Stay & Differences to Traditional Hotels; Best Practices—Building/Converting, Underwriting”
✔️ Panel #2: “Picking the Right Markets/Locations – Best Practices &
Pitfalls”
SPEAKERS:
📍 Cindy Estis Green, Kalibri Labs
📍 Mark Skinner, Highland Group
📍. Douglas Artusio, ESLA
🌟 Afternoon Session Agenda / Owners & Operators - 12 pm - 3 pm 🌟
🍽️ Lunch Included - Starts at 11:30 (Please let us know of any food allergies in advance)
✔️ Regional Segment/Channel Performance by Tier “I’m Open – Now what?
✔️ How do I maximize profitability?”
✔️ Panel #1: Best Practices in Customer Acquisition—driving profitable revenue in an Extended Stay property
✔️ Panel #2: Best Practices in Efficient Operations for Extended Stay: staffing, managing labor costs, utilities.
Event Venue & Nearby Stays
Crowne Plaza Atlanta Perimeter at Ravinia, an IHG Hotel, 4355 Ashford Dunwoody Road, Atlanta, United States
USD 134.51 to USD 295.00
