Name: Expert Edge Series: Know Thy Self
Start: 2026-03-26T08:00:00-04:00
End: 2026-03-26T09:00:00-04:00
Location: Golisano Institute for Business & Entrepreneurship

Seminar: Know Thy Self
Date: Thursday, March 6, 2026
Time: 8am-9am
Where: Golisano Institute for Business & Entrepreneurship, 150 Sawgrass Drive
Cost: Chamber members FREE, Non-members $15.00, Students $5.00
Light refreshments served.

Just as it is critical to understand your competitors and the broader marketplace, it is equally — if not more — important to understand yourself.
Many organizations spend significant time analyzing what others are doing, yet rarely conduct a rigorous audit of their own marketing ecosystem. “Know Thy Self” is about turning the lens inward.
Before increasing ad spend, launching a new campaign, or adding another social channel, you must ask:
-What is objectively working?
-What is underperforming?
-Is our messaging aligned with the clients we actually want?
-Are our channels reaching decision-makers — or just generating noise?
-Does our brand positioning reflect who we are today?

Seminar Objectives:
This seminar focuses on analyzing your own:
-Brand clarity and value proposition
-Messaging consistency
-Channel effectiveness
-Lead quality vs. lead volume
-Conversion pathways
-Audience targeting precision
If your message is unclear, your ideal client will not self-identify. If your channels are misaligned, your best prospects will never see you. And if your positioning is outdated, your growth will stall.
“Know Thy Self” is about building marketing strategy from internal clarity — ensuring that the message, medium, and market are in strategic alignment. Because before you try to win the marketplace, you must first understand yourself within it.

Bio
Devin Vosburgh is an experienced marketing consultant and Fractional Marketing Director dedicated to helping businesses sharpen their marketing strategies and achieve meaningful growth. Combining creativity with data-driven decision-making, Devin specializes in brand development, campaign planning, and marketing operations tailored to each client’s needs. Known for a client-first approach and deep industry knowledge, Devin partners closely with business owners to deliver results that make an impact, whether for a single project or ongoing support.