Everyday VOC Virtual Workshop January 23, 2025

Since 2005, our New Product Blueprinting training has helped tens of thousands of B2B professionals understand customer needs when developing new products. Now you can use our highly-refined listening and probing skills to understand customer needs every day at this workshop taught by AIM Institute staff.

Everyday VOC delivers three benefits:

1. Your sales professionals will sell more now, since good probing is a proven success factor.
2. You’ll be able to data-mine your CRM to develop better products and sell more later.
3. If you’re a Blueprinting user, your sales force can schedule & assist in interviews better.

What you’ll learn: The Everyday VOC workshop is a 4-hour virtual workshop with 75-minute small-group Zoom breakouts where learners role-play our What-Why-Clarify probing with an AIM coach.

This 4-hour virtual workshop includes…

• Workshop: 4-hour virtual private session with Zoom breakouts for coached role-playing.
• Resources: E-learning, knowledge center, and valuable probing aids & resources.
• Post-workshop coaching: Not included, but we can arrange this if you have several learners.

What you'll take home: Since behavior seldom changes with any single workshop, so you’ll also receive 12-Month e-learning subscription plus ongoing access to resources such as the Everyday VOC Guide.

Fee: $495, which includes…

• Workshop: 4-hour virtual private session with Zoom breakouts for coached role-playing.
• Resources: E-learning, knowledge center, and valuable probing aids & resources.

Information: For more information on the course, visit our website: www.everydayvoc.com. Please contact [email protected] for any questions.

Event Venue

Online