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New Year, New Rhythm. Join us at Primark Studio to step into the New Year feeling strong, refreshed, and ready for 2026. With activewear, beauty essentials, and immersive experiences built to help you move, glow, recharge and refuel, we make resolutions feel a little more achievable and a lot more fun.When: Saturday & Sunday, 1/24 – 1/25 and 1/31 – 2/1
11am-5pm
Where: Primark Studio, 55 Great Jones Street, New York, NY
🏃♀️ MOVE: Explore Primark’s new activewear collection, made to make every move count.
✨ GLOW: Build your own skincare routine and take home full-sized Primark Beauty products.
😌 RECHARGE: Moisturize up and zen out with complimentary hand hydration treatments.
🍵 REFUEL: Enjoy matcha lattes, fresh-pressed juices and energy bites
First come, first served— Don’t miss it! Make sure to RSVP to this event and learn more here: primark.com/NYStudio.
About Primark Studio:
Before Primark’s iconic Herald Square flagship opens in Spring 2026, we’re unveiling the Primark Studio—an immersive NoHo space that’s your VIP pass into our trendsetting world of bold fashion, amazing prices, and exclusive experiences. Each event at Primark Studio is a chance to experience Primark up close - the style you love, the value you expect, and the fun you didn’t see coming. From complimentary color analysis sessions to trending giveaways to the latest Primark collections, there’s always something new to discover at Primark Studio.
Craving more?
Shop our amazing fashion at amazing prices. Find your nearest store at Primark.com.
Stay in the loop:
TikTok @primark
Instagram @primark
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Event Venue & Nearby Stays
55 Great Jones St, New York, NY 10012-1140, United States
Concerts, fests, parties, meetups - all the happenings, one place.
