About this Event
Finding a good business to buy is rarely about a single listing or a single platform. It’s about understanding how deal flow actually moves, how brokers think about buyers and sellers, and how to position yourself as a credible acquirer long before a deal is under LOI.
This panel brings together experienced brokers to demystify the broker ecosystem and share a practical, on-the-ground view of how searchers can build relationships, surface opportunities, and navigate early conversations with sellers.
We’ll cover:
- How brokers source and screen deals
- What makes a buyer stand out (and what raises red flags)
- Best practices for approaching and building relationships with brokers
- How to think about proprietary vs brokered deal flow
- Common mistakes searchers make when engaging brokers and sellers
- Open Q&A on ETA, search, and lower-middle-market M&A
Panelists:
- Rick Krebs — M&A Advisor and CPA with deep experience in business brokerage and exit planning, helping owners sell and buyers acquire lower-middle-market businesses.
- Adam McMurtrey — CEO, XP Business Brokerage. Background in engineering, operations, and value creation, now focused on brokerage and exit planning.
- Diane Warsoff — President, Exit Factor of Salt Lake & Utah County; former CEO / Co-Owner, Transworld Business Advisors of Utah County. Extensive experience in valuation, exit strategy, and transaction execution.
Moderated by:
Chase Murdock — CEO, Decada Group & Durable
Open to searchers, aspiring acquirers, investors, independent sponsors, operators, and others interested in ETA and small business acquisition.
Just show up.
Event Venue & Nearby Stays
HAVN, 470 West 200 North, Salt Lake City, United States
USD 0.00
