About this Event
Group Discounts:
• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This workshop equips sales professionals with the essential skills to boost performance, close deals, and retain clients in hybrid and digital environments. Through interactive exercises, role-plays, and case studies, participants will learn advanced sales strategies, persuasive communication, negotiation, and relationship management. Participants will also explore emerging trends in AI-assisted selling and social selling strategies. The workshop emphasizes practical application, ensuring that every concept learned can be immediately implemented in real-world scenarios.
Learning Objectives
By the end of this workshop, you will be able to:
- Apply modern, high-impact sales strategies
- Persuade and influence clients effectively
- Handle objections and close deals confidently
- Build long-term client relationships
- Use digital tools for lead generation and performance tracking
- Develop consultative selling and solution-based strategies
- Analyze sales data to optimize performance
- Create a personal sales growth and career plan
Target Audience
- Sales executives, account managers, business development professionals
- Client-facing professionals in hybrid environments
- Sales team leaders and managers
- Entrepreneurs and small business owners
- Anyone seeking advanced sales skills for 2026 markets
Why Choose This Course
This workshop prepares participants for modern sales environments, combining digital tools, hybrid selling, consultative techniques, and persuasive strategies. Interactive exercises, real-world case studies, and actionable takeaways ensure participants leave with skills to drive measurable results and career growth. The course also enhances strategic thinking and problem-solving abilities, allowing participants to adapt to evolving market conditions.
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Looking to bring this training directly to your team?
We offer a customizable in-house version—on-site or virtual—for alignment with your organization’s goals and challenges. This in-house option allows teams to practice techniques in real company scenarios, address specific business challenges, and immediately implement strategies within their work environment.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Modern Sales Foundations
Info: • Evolving buyer behavior and expectations
• Key metrics and KPIs for sales success
• Building credibility in digital and in-person interactions
• Icebreaker Activity
Module 2: Digital & Hybrid Prospecting
Info: • Multi-channel outreach (email, social, virtual)
• Using CRM and automation tools
• Identifying high-potential leads efficiently
• Group Exercise
Module 3: Persuasive Communication & Influence
Info: • Active listening and questioning techniques
• Storytelling for sales impact
• Handling objections with confidence
• Role Play
Module 4: Negotiation & Closing in 2026
Info: • Modern closing techniques
• Structuring deals for win-win outcomes
• Pricing, contracts, and digital negotiation strategies
• Case Study
Module 5: Client Retention & Relationship Management
Info: • Maintaining long-term engagement in hybrid settings
• Upselling and cross-selling strategies
• Leveraging referrals and testimonials
• Action Planning
Module 6: Consultative Selling Techniques
Info: • Solution-based selling strategies
• Understanding client needs deeply
• Positioning products/services effectively
• Role Play
Module 7: Sales Analytics & Performance Tracking
Info: • Using data to optimize sales strategies
• Tracking KPIs and dashboards
• Identifying growth opportunities
• Individual Exercise
Module 8: Personal Sales Growth & Career Development
Info: • Self-assessment and goal setting
• Continuous improvement strategies
• Developing a personal action plan for sustained results
• Individual Action Plan
Event Venue & Nearby Stays
Regus – AB, Calgary – McDougall, 639 5 Ave SW, Suite 2500 Calgary, AB, Calgary, Canada
CAD 383.21 to CAD 529.14
