El Born: Retail Experiences -Smart Retail Store Tours:

Each experience highlights the topics in smart retail which include Chat GPT, metaverse, customer journeys, data insights, sustainability and much more.

El Born is an avenue dating from medieval times. Today it is packed with fashionable pavement cafes. This is a very popular area in Barcelona both by day and night. It extends as far as the old market of El Born and Gothic church of Santa Maria del Mar.

Retail Store Tours Barcelona are expert led, highly curated, time efficient guided walking tours of cutting-edge stores. Experience the latest technologies, store designs, employee training programs, safe shopping, best practices & much more. Our experts speak English, Spanish German, French & Italian. These tours allow attendees to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Barcelona is known for its fashion industry, art scene and creative retail environment, all of which is featured on the tour. We will visit stores which use the powerful connection of technology and the human touch to drive traffic and to foster loyalty.

Retail Store Tours are expert led, highly curated, time efficient guided walking tours of cutting-edge stores. Experience the latest technologies, store designs, employee training programs, safe shopping, best practices & much more.

These retailer-only tours allow attendees to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?

Retail executives in fashion, apparel, grocery, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge.

What will I learn?

Learn seven factors that drive retail success: the human touch, use of technology, store design, brand story, employee training, adaptation to change, and a unique value proposition.

What will the tour be like?

Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Gain insider insights

Hear from industry subject matter experts

Stay in touch with industry trends and technology.

Network with your peers

Event Venue & Nearby Stays

Etnia Barcelona Flagship Store, 1 Carrer de l'Espaseria, Barcelona, Spain