About this Event
Most outreach fails because it starts with the product. Your buyer isn’t trying to understand your solution—they’re trying to decide whether their current situation warrants action.
When everyone can sound competent, competence is no longer the edge. Relevance is.
Join this free lunch & learn with NextCorps Entrepreneur-in-Residence and GrowthX Managing Director, Pat Schreckengast, to learn the READ Framework, a practical, repeatable way to build messaging around the buyer’s reality, not your feature set.
You’ll leave with a clear understanding of what drives urgency for your Ready Now Buyer, how to recognize those signals from the outside, how to articulate what the buyer is actually experiencing, and how to deliver meaningful value before ever sharing a calendar link.
When this clicks, your buyer doesn’t think “that’s interesting.” They think “that’s exactly what’s happening.”
That’s what earns the meeting.
This is an in-person workshop and lunch will be provided. Space is limited and registration closes at 10:00 AM on Friday, June 12.
AGENDA
11:30-11:45 AM: Check in, grab lunch
11:45 AM - 12:45 PM: Workshop
12:45-1:00 PM: Q&A
ABOUT THE SPEAKER
Pat Shreckengast is an Entrepreneur-in-Residence at NextCorps and Managing Director of Western New York at GrowthX, where he helps B2B founders turn sales challenges into scalable growth strategies. As co-founder of the AI-powered talent management platform AceUp, Pat brings firsthand experience in go-to-market planning, buyer-centered messaging, and building collaborative sales experiences that prioritize relevance over generic outreach.
Event Venue & Nearby Stays
NextCorps, 260 E Main Street, Suite 6000, Rochester, United States
USD 0.00
