Earn your PhD in B2B

Even well-structured demand plans are threatened by disruption, shifting priorities, and competitive pressure. With a “PhD in B2B,” it’s possible to balance buyer relevance with business realities.

Using Schermer's demand program for Red Wing for Business as a real-world example, you’ll leave this panel discussion with a clearer understanding of the framework that keeps marketing, sales, and measurement aligned, and a lens for evaluating whether your own demand plans are built to grow and stay resilient through change.

Special Attendee Giveaway: To celebrate our deep dive into the Red Wing for Business demand engine, we’re giving away two $150 Red Wing gift cards live at the event. Don't miss your chance to walk away with a fresh framework and fresh gear.

MIMA is a community for marketers who think and act strategically. We’re the ones setting direction and driving meaningful impact within our teams.
We focus on understanding what should be done and why, so we can confidently guide execution across teams, channels, and technologies.
When we come together at MIMA events, we sharpen our thinking, learn from peers, and stay ahead of what’s next.

Our mission is simple: to build a stronger, smarter community in Minnesota by expanding our collective knowledge, illuminating emerging technologies and techniques, and amplifying our unrivaled talent. Ready to shape the future together?

Thank you SCHERMER for supporting MIMA and it's mission to connect and inspire Minnesota's vibrant community of marketers.

Event Venue & Nearby Stays

SCHERMER, 12 North 12th Street, Minneapolis, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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