Name: Dream Big, Start Lean: Building Businesses That Last
Start: 2025-09-25T18:30:00+08:00
End: 2025-09-25T21:00:00+08:00
Location: OTC Cafe @ National Library Building

Are you a budding entrepreneur with big dreams? Join us for real-world insights on entrepreneurship and see if you are indeed MAD enough!
About this Event

CUASC Professional Excellence Series III 'Dream Big, Start Lean: Building Businesses that Last.'

In the era of lean startups and agile execution, big dreams need smart, sustainable beginnings. This panel will share insights from entrepreneurs who built lasting businesses by starting small - leveraging creativity, tight budgets, fast feedback and unwavering focus. Learn how to turn constraints into strengths, avoid burnout and set yourself up for long-term success.

Dinner (Halal) will be provided. Full event details, including registrations can be found below. To secure your spot, please screenshot your payment and send it to Matthew Loo at 81630610 via WhatsApp or SMS.

If you have any questions, please contact Matthew Loo directly.

Find out more about the speakers here.

Topics and Guest Speakers
1) Mr. Edmund Seng (MD and Group CEO - Calent3 and The Synergise HR Group)
“The Hard Truths Nobody Tells You about Being An ENTREPRENEUR”
- Are you MAD enough?
- Breaking Even - Even Before Starting Your Business
- Top reasons why most businesses do not survive beyond 3 years
- Do you really know why your customers buy from you?
- If you think you are there - Think Again!
2) Ms Farhaty M S (Manager Safarinspire LLP)
“The Struggles of A Small Business: Overcome of Competitors & Juggling of Family Life”
- Why and how you start the business?
- How to stand out among BIG Players: Strategies to Stand Out in A Crowded Market
- Wearing Many Hats: Balancing Business and Family

Agenda

🕑: 06:30 PM - 09:00 PM
Event Registration and Light Dinner (Halal)
🕑: 07:30 PM - 08:00 PM
Topic 1: “The Hard Truths Nobody Tells You about Being An ENTREPRENEUR”
Host: Edmund Seng (MD, Calent3)

Info: Mr. Edmund Seng is Founder and Managing Director of Calent3 Pte Ltd, Group CEO of Synergise HR Group and Managing Partner of Artemis Search & Partners. He was also co-founder of 2 tech start-ups and continues to be actively engaged with the start-up community. A sought-after keynote speaker, he brings with him 20+ years of business, management and human capital consulting experience. Over the past two decades, he has led and managed consulting teams globally partnering Fortune 500 MNCs, large international organizations, government agencies and non-profit organizations in capability development and talent management initiatives. A seasoned consultant, facilitator and C-level coach, he was practice leader and Managing Partner of HRM3 Asia. With HRM3, he led and grew the Organization Effectiveness, Human Resource Transformation and Outplacement & Career Transition services into a regional consulting outfit.

🕑: 08:00 PM - 08:30 PM
Topic 2: “The Struggles of A Small Business: Win while Juggling Family Life"
Host: Farhaty M S

Info: Ms. Farhaty M S is the Manager of SafarInspire LLP. She is highly passionate about entrepreneurship and juggles family life while competing and beating the competition. She will be sharing insights on: Why and how you start the business?, How to stand out among BIG Players: Strategies to Stand Out in A Crowded Market, Wearing Many Hats: Balancing Business and Family.