Digital Marketing Accelerator 1 Day Workshop in Richmond, VA

Ready to supercharge your digital marketing skills in just one day? Join us for a high-energy workshop that will take your strategies to the
About this Event

Duration: 1 Day (10 Executive Education Credits)
Credits Breakdown: 8 – Live | 1 – Pre-Training | 1 – Post-Training
Mode: Virtual / In-Person / Corporate In-House
Language: English

Refreshments: Includes lunch and light refreshments during classroom sessions

Course Overview

Digital Marketing Accelerator is designed to equip professionals with practical, high-impact digital marketing skills required to drive visibility, engagement, and business growth in today’s competitive digital landscape. The program focuses on core digital marketing channels, data-driven decision-making, and campaign execution across platforms. Participants learn how to design, launch, and optimize digital marketing initiatives aligned with business objectives. Beyond tools and trends, the workshop emphasizes strategic thinking and real world application. Participants will work through live examples, analyze digital campaigns, and build a structured digital marketing roadmap. By the end of the program, learners will leave with a clear 30-day action plan to implement effective digital marketing strategies and improve measurable outcomes.

Why Join This Course?

Build a strong foundation in digital marketing strategy and execution
Understand key digital channels and their business impact
Learn how to plan, run, and optimize digital campaigns
Improve data-driven marketing decision-making
Recognition – Certificate of Completion + 10 Credits

Learning Objectives:

Understand core digital marketing concepts and terminology
Apply digital marketing strategies aligned with business goals
Plan and execute campaigns across major digital channels
Analyze campaign performance using key metrics and insights
Improve customer reach, engagement, and conversion
Create a 30-day digital marketing action roadmap

Training Day Structure – 8 Modules (8 Hours, 8 Credits)

Module 1: Introduction to Digital Marketing
Module 2: Digital Marketing Strategy & Planning
Module 3: Content & Social Media Marketing
Module 4: Search Engine Marketing (SEO & Paid Ads)
Module 5: Email & Performance Marketing
Module 6: Analytics & Data-Driven Marketing
Module 7: Marketing Automation & Tools
Module 8: Toolkit – Digital Marketing Action Plan

Target Audience:

Marketing professionals and aspiring digital marketers
Business owners and entrepreneurs
Sales and growth teams
Communication and branding professionals
Anyone looking to build or accelerate digital marketing skills

Certification:

Participants will receive the Certificate of Completion from Skelora.

Trainer Profile

Delivered by Digital Marketing Experts with hands-on experience across SEO, social media, performance marketing, and analytics. Trainers combine strategic insight with real-world campaign experience to help participants achieve measurable digital growth.

Note: Pre- and post-course work each carry 1 Executive Education Credit

Agenda
Pre-Course Support (1 Credit)

Info: Reflection on current marketing practices, a digital marketing readiness self assessment, and identification of key marketing goals to focus on during the workshop.

Module 1: Introduction to Digital Marketing

Info: Understanding the digital marketing ecosystem. Explore how digital marketing supports brand growth, lead generation, and customer engagement.

Module 2: Digital Marketing Strategy & Planning

Info: Aligning marketing with business goals. Learn how to define objectives, target audiences, and channel strategies.

Module 3: Content & Social Media Marketing

Info: Building visibility and engagement. Understand content planning, social media platforms, and audience engagement techniques.

Module 4: Search Engine Marketing (SEO & Paid Ads)

Info: Driving traffic and visibility. Learn the basics of SEO, keyword strategy, and paid advertising concepts.

Module 5: Email & Performance Marketing

Info: Nurturing leads and conversions. Explore email marketing fundamentals and performance-driven campaign approaches.

Module 6: Analytics & Data-Driven Marketing

Info: Measuring what matters. Learn how to track, analyze, and interpret digital marketing metrics for optimization.

Module 7: Marketing Automation & Tools

Info: Working smarter with technology. Gain exposure to commonly used digital marketing tools and automation concepts.

Module 8: Toolkit – Digital Marketing Action Plan

Info: Consolidating learning into a structured 30-day digital marketing roadmap with practical templates and checklists.

Post-Course Support (1 Credit)

Info: Includes a Digital Marketing Playbook with campaign templates, checklists, and guides; a 30-Day Digital Marketing Execution Challenge; and an Inspiration Deck with digital marketing success stories and best practices.