Digital Fight Club: Marketing - 2024

Tired of the same old marketing events? So are we. We're turning the marketing panel on its head.

Brands want straight answers to hard questions from the marketing agencies they hire. So we decided to let the agencies argue it out in front of them.

8 agencies will fight in front of 5 brand referees and an audience full of even more brands and agencies. We'll only let 10 AdTech vendors in. That way you won't be swarmed.

The best marketing networking event you will ever go to. The most fun marketing event you will ever attend. The most educational party you've ever been a part of...all in one amazing evening.

So there is no pressure.

Then we let the refs and audience (that’s you) vote for a winner. That’s not boring. That’s fun.…and you might learn something or find your next agency or client.

5:30pm - VIP Reception at The Sundown @ Granada

6:00pm - Doors Open / GA cocktail party with DJ Jason Esquire

7pm - Fights begin

8:15pm-ish - After Party on the @ The Sundown

Here's how it works:

Brands: FREE: 40 blocks available. 1 - VIP ticket (VIP reception, must be CMO or equiv), 4 - GA tickets, After Party access

Agencies: 40 agency blocks available. There are no sponsor "speaking" opportunities for this event. There are no outside ticket sales. Agencies are required to purchase a "ticket block" or get a vendor to throw you some tickets (it happens!)

There are 3 levels.

Entry: $500 : 2 - GA tickets, After Party access

Standard: $1,250 : 4 - GA tickets, 1 - VIP ticket (VIP reception), After Party access

Premium: $2,000 : 8 - GA tickets, 2 - VIP tickets (VIP reception), After Party access

Ad Tech Vendors: We have 1 Marquee, 8 Fight Corner and a bunch of revelry sponsorships available . Contact Michael Pratt [email protected] to get the deets.

Everyone else: This event is invite only specifically for marketing peeps. If you feel you are the exception, contact Michael Pratt [email protected].

• Opening salvo: 30s ea
• Rebuttal #1: 15s ea
• Rebuttal #2: 15s ea
• Rebuttal #3: 15s ea
• Ref's question #1: 15s ea respond & rebuttal
• Ref's question #2: 15s ea respond & rebuttal

Note: this is the traditional fight format but we have a surpise in store this time. Come and see!

This event flies by and after 1 hour of fights we head to the Sundown (attached to the Granada) for the after party. The buzz and energy of the fights carries over into world class relationship building which leads to amazing business!

We prefer "partner" vs "sponsor" We also don't like to have too many of them. Any marketer worth their salt knows that most marketing events are "vendor-fests" Not DFC.

Corner Sponsors: each one will represent a fighter in a corner carrying a Vegas corner card across the stage

Revelry Sponsors: this event is chock full of revelry. Someone's gotta spring for it!

Event Venue & Nearby Stays

Granada Theater, 3524 Greenville Avenue, Dallas, United States