Digital Day at ADAC

Step into the future of design at Digital Day at ADAC. This forward-thinking event brings together industry leaders and innovators to explore the technologies that are transforming the design world. Through engaging presentations and insightful conversations, you’ll gain a deeper understanding of how tools like artificial intelligence, smart technologies, and digital platforms are reshaping creativity and redefining business strategies. Whether you’re just beginning your digital journey or looking to sharpen your competitive edge, Digital Day at ADAC delivers the inspiration and knowledge you need to thrive in today’s ever-evolving digital landscape.

TRADE ONLY

Info: In today’s digital landscape, social media is often the first place potential clients go to discover and evaluate your brand. While beautiful imagery is important, strategic content is what turns engagement into real business results.

In this session, designer-turned-marketer Emma Tessler will share how to monetize your social media presence by creating content that connects with your target audience, builds trust, and drives leads. Attendees will learn what types of posts convert followers into clients, how to leverage trends without losing authenticity, and how to curate a feed that supports both brand growth and ROI.

Sponsored by Business of Home

Info:
As artificial intelligence continues to transform the design and home furnishings industry, leaders are rethinking how technology can support—rather than replace—human creativity. In this forward-looking session, Mark Feng shares how AI is being integrated within a global furniture organization to drive efficiency, empower talent, and unlock new creative potential.
Attendees will learn how AI tools can streamline workflows, accelerate visualization, and allow designers to spend more time on high-value creative work. This session is ideal for designers, firm leaders, and industry professionals looking to apply AI thoughtfully and strategically as they prepare for the future of design.
Sponsored by Caracole

Info: As expectations for luxury residential design evolve, technology must enhance the experience without compromising aesthetics. In this CEU-accredited session, Mike Cleary, Director of Channel Marketing at Sonance, will guide designers, architects, and builders through how integrated audio and lighting shape the modern luxury experience—and why these systems should be considered essential design elements, not afterthoughts.

Attendees will gain practical insight into concealing technology within architecture and interiors, learning how thoughtfully hidden systems can elevate comfort, wellness, and lifestyle while preserving clean, cohesive design. Sponsored by BlueVision

CEU Details:
1 LU | HSW | Introductory Level
Provider: Sonance

Info: Discover how interior designer Alexandra Kaehler uses Instagram not just as a portfolio, but as a powerful tool for building relationships and growing her brand. She’ll share how the platform has helped her connect with published designers, form PR partnerships, and expand her visibility and opportunities in the digital design world.

Following the session, Alexandra will be signing copies of her book, A Welcome Home, a beautifully photographed guide to her design philosophy and creative process.

Book Signing – Designer Lounge: 4:00 – 4:30 PM

Sponsored by Phaidon/Monacelli

Info: The Interior Design Society (IDS) is thrilled to invite Atlanta’s design community to the official pre-launch of its brand-new Atlanta chapter. Enjoy a relaxed, experienced-led evening with Image Consultant April Black of The Inner Hue to discover your unique color palette. Meet the Atlanta Chapter board members and connect with fellow designers and industry peers with light bites and bubbles —don’t miss this exciting evening of networking and inspiration to end the day!

Event Venue & Nearby Stays

ADAC Presentation Room, First Floor Atrium, 351 Peachtree Hills Avenue Northeast, Atlanta, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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