Digital and Social Madia Marketing : A results Driven approach - 3rd Edition book launch

Join us for the online launch of the 3rd Edition of "Digital and Social Media Marketing: A Results-Driven Approach"
About this Event

Welcome to the Digital and Social Media Marketing: A Results Driven Approach - 3rd Edition book launch event!

Join us online for a virtual gathering where we celebrate the release of this book.

Learn about the latest trends and strategies in digital marketing from industry experts.

Learn about the key changes introduced in this book edition

a) Sustainability in Digital Marketing

b) Use of AI to optimise Digital Marketing activities

c) Making Data even more important than ever with both qualitative and quantitative perspectives

Meet out confirmed guest speakers:

, Northwestern University's Kellogg School of Management: ZMOT model in 2024 and beyond
, montserrat-cano.com: SEO in AI
, Dragon Metrics: Tools for AI in SEO
, University of Southern California: Netnographic data insights
, Tomorrow Group: The Future of Search

The session will allow editos and some authors to share their ideas as well as meet some industry experts and hear their take on the latest in Digital Marketing field.

Don't miss out on this opportunity to network with like-minded professionals and expand your knowledge in the field.

Save the date and be part of this informative and engaging event!

Thinking about adopting this as your textbook for your course? Request an inspection copy