Difficult Women Doing Difficult Things: Sydney

DIFFICULT WOMEN DOING DIFFICULT THINGS - A Salon

An evening for women who are too much.

Too ambitious. Too intense. Too difficult. Too focused on building something that actually fucking matters.

This isn't networking.

This is 40 women in a room learning how to turn their voice into their most profitable business asset.

Tarot. Gin. Real talk about real revenue.

No corporate bullshit. No pastel aesthetics. No "let's manifest abundance" without a sales strategy.

Just you, Leela Cosgrove, Gab Burke, and 38 other women who are building empires with actual cash flow.

THE PROBLEM WITH MOST NETWORKING EVENTS

They're boring as shit.

You show up. You stand awkwardly near the cheese plate. You exchange business cards with people you'll never speak to again. You leave early and wonder why you didn't just stay home, no bra, answer emails with a glass of wine.

And if it's a "women in business" event?

It looks like a fucking wedding. White everything. Flowers. Champagne. Vision boards. Someone talking about "leaning in" like it's still 2013.

You're not here for that.

You're here because you're building something real. You've got revenue. You've got a team. You've got a body of work that matters.

And you're tired of events that treat you like you need a pep talk instead of actual strategy.

WHAT THIS ACTUALLY IS

30-45 minutes of Leela Cosgrove and Gab Burke on stage, telling you exactly how to turn your story into a money-printing machine.

Not theory. Not inspiration. Not "just be authentic and the clients will come."

Real strategy on how to use podcasting and storytelling to:

• Position yourself as the obvious choice in your industry
• Attract clients who are ready to pay you what you're worth
• Build authority that compounds over time instead of disappearing into the algorithm

And:

Why, even with success, visibility scares the shit out of you (HELLO WITCH WOUND!).

Then: Tarot. Gin. Cheese. Introductions.

And, for a bit of fun, this event will be taking place on SAMHAIN eve - Samhain is the traditional, Celtic name for Halloween. Because this was a harvest festival, the correct time for us to celebrate it is at the end of April.

The whole "veil between the world thinning" thing makes a lot more sense when it's cold and it gets dark earlier!

Hanging out with real Witches on Southern Hemisphere Halloween?! THE DREAM!

We're not leaving you to awkwardly approach groups of strangers. We'll introduce you. You'll meet people worth knowing. You'll leave with actual connections, not just a stack of business cards you'll never look at again.

WHO THE FUCK ARE LEELA AND GAB?

Leela Cosgrove

Leela built a multi-million dollar business empire after growing up in a housing commission suburb in Brisbane.

She's the founder of Strategic Anarchy and High Priestess (now Australia's largest witchcraft business, because of course it is).

She's been named in the Financial Times Top 50 Fast Growth Companies in Asia Pacific . Top 8 female-founded within that list. One of Australia's Top 25 Female Entrepreneurs Under 40 . TEDx speaker. Veuve Clicquot Award nominee.

But here's what actually matters:

She makes $2M in cash revenue a year. $25M over the last decade.

Not funding rounds. Not valuations. Not "pre-revenue but our deck is fire."

Cash. In the bank. Revenue.

Less than 3% of women-founded businesses ever crack $1M in annual revenue. Leela's been doing it for years, and she's going to tell you exactly how.

Her clients have:

• Made $207,000 in 5 days after implementing her sales systems
• Achieved 5× ROI during training itself
• Hit close rates of 26%, 36%, 81%, and 100% after working with her
• Gone from "made more in the last week than the previous two years combined"

She doesn't do motivational bullshit. She does revenue, systems, and results.

Gab Burke

Gab is a podcast producer to actual stars.

She's produced podcasts with Lorde, Jarvis Cocker, Dannii Minogue, Neil Finn, and Mel C (yes, Sporty Spice).

She's created award-winning shows like Bang On , Take 5 , and Ladies, We Need To Talk . She's grown every podcast she's ever worked on by as much as 10× .

She's spent 14 years at the ABC. She's a Tony Barrell Fellow. She's one degree from Kevin Bacon (and also Lorde, Jack Antonoff, and half the music industry).

But here's what matters for you:

Gab knows how to make podcasts that don't just get downloads - they get clients.

She works with entrepreneurs to turn their podcasts from time-sucks into client-attraction machines. Her framework saves 10+ hours a week and positions you as "bingeable" - so when someone lands on your website, they immediately know who you are, what you stand for, and why you're the right person for them.

Most business owners are out here podcasting like it's a Tumblr blog in 2012 - all vibes, no strategy, wondering why nothing's happening.

Gab fixes that.

WHAT YOU'LL ACTUALLY LEARN

This isn't a "10 tips for better content" workshop.

This is Leela and Gab breaking down the real strategy behind turning your voice into your most profitable business asset.

You'll learn:

• Why your podcast is not your diary - and how to make it print money instead of just stroking your ego
• The difference between content that feels good to make and content that actually brings in clients (and how to do the second one)
• How to structure your podcast so it positions you as the obvious choice in your industry - not just another voice in the noise
• The story architecture that makes people binge your content and then throw money at you
• Why most business podcasts fail before they even start (and the 3 things you need to get right before you hit record)
• How Leela built to $2M in annual cash revenue - the real details, not the highlight reel

You'll leave:

• Excited about storytelling AND making money (because you can have both)
• With actual strategy, not just inspiration
• Connected to other women who are building real businesses with real revenue
• Clear on whether podcasting is the right move for you - and if it is, exactly how to do it

WHO THIS IS FOR

This event is for The 8 Percent.

Women who are:

• Building businesses that actually matter
• Are obsessed with making real revenue
• Obsessed with excellence, creativity, and courage
• Tired of low standards and generic business advice
• Committed to mastery, not just motivation
• Building for impact, not just income

You've been called "too much." Too ambitious. Too intense. Too difficult.

Good.

This is for difficult women doing difficult things.

WHO THIS IS NOT FOR

If you're looking for:

• A gentle, supportive space where everyone gets a participation trophy
• Generic networking where you exchange LinkedIn profiles and never speak again
• Pastel aesthetics and "girl boss" energy
• Someone to tell you it's going to be easy
• A room full of people talking about their "pre-revenue journey"

This isn't it.

This is for women who are already building. Who have revenue. Who want to be in a room with other people who are actually doing the work, not just talking about it.

If you're not ready for that, save your $97.

THE DETAILS

What: 30-45 minute fireside chat with Leela Cosgrove and Gab Burke, followed by tarot, gin (courtesy of Anther Spirits), and facilitated introductions.

When:

• Sydney: 30th April

Your Ticket Includes: nibbles, tarot reading, an incredible evening.

How many: 40 women per city. That's it.

Dress code: There isn't one. Bring yourself.

What to bring: Yourself. Your business card if you want. An open mind about what's actually possible when you combine strategy with storytelling.

Will this be recorded? No. What happens here stays here.

What if I don't know anyone? Perfect. We'll introduce you. You won't be standing awkwardly alone wondering what the fuck you're doing there. We've got you.

WHY THIS MATTERS

Here's the truth:

Most women in business are playing a game they don't even know they're losing.

They're creating content. Showing up on social. Posting consistently. Doing all the things the algorithm tells them to do. Basically - they’re working as an unpaid content creation intern.

And they're exhausted.

Because content that disappears into the void in 24 hours doesn't build authority. It doesn't create compounding value. It doesn't position you as the undeniable expert in your field.

A podcast does.

When someone lands on your website and can binge 3, 5, 10 episodes of you sharing your methodology, your story, your expertise?

They don't need to be "warmed up." They're already sold.

They know who you are. What you stand for. Why you're the right person for them.

That's not content. That's a client-attraction machine that works while you sleep.

But only if you do it right.

Only if you have a strategy. A plan. A clear understanding of who it's for and what it's selling.

Your podcast is not your diary.

It's a business asset. And if you're not treating it like one, you're leaving money on the table.

Leela and Gab are going to show you exactly how to fix that.

WHAT PEOPLE ARE SAYING

On Leela's work:

"Made more in the last week than the previous two years combined."

"5× ROI before the training was even finished."

"$207,000 in 5 days after implementing the sales systems."

"Close rates of 100% after working with Leela."

"Each month of Q4 exceeded the entire revenue of Q1."

On Gab's work:

“Wow, Gab knows her podcasting jam! I left our chat inspired and excited.” Tasha, Conceive Baby Podcast

“Our chat gave me so much clarity. Gab lit a fire under my ass to expand my vision and anchor my goals.”

Genevieve, The Genevieve Hill Podcast

“Gab helped me turn twelve swirling ideas into one clear vision. Working with her has been grounding and expansive, a rare gift.”

Tejahne, Halftime Girl Podcast

THIS IS NOT JUST ANOTHER NETWORKING EVENT

Let's be clear about what this is:

This is intelligence gathering.

You're getting in a room with:

• A woman who's made $25M in cash over the last decade and is going to tell you exactly how
• A podcast producer who's worked with Lorde, Dannii Minogue, and Mel C and knows how to turn content into client-winning assets
• 38 other women who are building real businesses with real revenue

You're not here to "make connections."

You're here to learn how the 3% who actually crack $1M in annual revenue do it differently.

You're here to understand how to turn your voice, your story, your expertise into something that compounds over time instead of disappearing into the algorithm.

You're here because you're tired of events that waste your time.

This won't.

2 hours. Real strategy. Real connections. Real talk about real money.

Then you leave and go build.

FREQUENTLY ASKED QUESTIONS

Is this just for people who already have a podcast?

No. This is for anyone who wants to understand how to use storytelling and content as a strategic business tool - whether that's a podcast, a different format, or something you haven't figured out yet.

I'm not "established" yet. Can I still come?

If you're building a real business (not a side hustle you're hoping becomes something), you're in the right room. This is for women who are serious about their work and want to be around other people who operate at that level.

What if I'm awkward at networking?

Same. That's why we're facilitating introductions. You won't be left standing alone wondering what to do with your hands.

Will I have to "share my story" or do any public speaking?

Absolutely not. You're here to learn, connect, and drink gin. That's it.

What's the refund policy?

There isn't one. These are small, intimate events with limited capacity. Once you're in, you're in.

Can I bring a friend?

If they're also building a real business and fit the vibe, yes. Just make sure they buy their own ticket.

What if I can't make the date in my city?

You can transfer your ticket to another city if spots are still available. Email us and we'll sort it.

THE TRUTH ABOUT BUILDING A REAL BUSINESS

Nobody talks about this part:

Building a business that does $1M+ in annual revenue is fucking hard.

Not "hard" like "I had to wake up early and hustle."

Hard like: you have to get really, really good at things that make you uncomfortable.

Sales. Strategy. Saying no. Charging what you're worth. Building systems. Managing people. Making decisions when you don't have all the information.

And if you're a woman?

You're doing it in an ecosystem that wasn't built for you.

Less than 3% of women-founded businesses ever crack $1M in revenue.

Not because women aren't capable. But because the playbook everyone's selling doesn't actually work at scale.

"Just be authentic and the clients will come."

"Post consistently and build your personal brand."

"Manifest abundance."

Cool. And then what?

You need strategy. You need systems. You need to know how to turn your expertise into an asset that compounds.

That's what this event is about.

Not motivation. Not inspiration. Not another pep talk about how you're "enough."

Strategy. Revenue. Results.

The kind of information that actually moves the needle.

Tarot. Gin. Real talk about real revenue.

No corporate bullshit. No pastel aesthetics. No pretending this is easy.

Just difficult women doing difficult things.

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