Join Senior Consultant Luke Plating and see how companies can transform customer engagement through a fresh approach to experience design.
About this Event

Today’s customers are informed, discerning, and empowered with more choices than ever. To truly connect, businesses must move beyond traditional methods of understanding their audience and craft tailored experiences that resonate with distinct customer needs.

Join Senior Consultant Luke Plating as he shares how companies can transform customer engagement through a fresh approach to experience design, focusing on:

Shifting from traditional personas to dynamic segment profiles that reflect today’s nuanced customer behaviors and preferences.
Developing value propositions that are not only clear but also uniquely aligned to each segment’s needs.
Using quantitative and qualitative methods, augmented by AI, to uncover meaningful customer insights.
Building comprehensive journey maps that integrate service design, layering in technological touchpoints for seamless customer experiences.
Leveraging ongoing feedback and collaboration with advisory boards to ensure experiences stay relevant and responsive to evolving customer needs.

We’ll also introduce , where these strategies come to life, empowering companies to create meaningful, lasting customer connections. Join us to explore how rethinking your approach to experience design can help you stay ahead in an ever-evolving market.