LTU CoAD presents another innovative Spring 2026 Design x Technology Series talk.About this Event
The College of Architecture and Design at Lawrence Technological University presents another innovative Spring 2026 Design x Technology Series talk featuring Senior Brand Strategy & Creative Designer, Global Cadillac Design at General Motors Alexandra Dymowska.
Her presentation titled, 'The Art of Travel: How Design and Storytelling Drive Brand Desire,' will explore how visionary storytelling shapes brand expression through design and fuels brand desire.
Drawing on nearly two decades of experience in the automotive design industry, Alexandra Dymowska reveals how design disciplines, marketing, communications, and partners collaborate to articulate brand values, craft cohesive visual narratives, and heighten aspirations - brought to life through case studies from Cadillac.
Audiences will gain insight into how clear storytelling aligns interdisciplinary teams, elevates luxury experiences across touch points, and builds brands that are both culturally aspirational and emotionally resonant.
Participants will benefit by:
• Gaining a behind-the-scenes glimpse to real-world industry projects, seeing how a design concept evolves from a sketch to a global brand reality.
• Informing their career goals by witnessing how mobility, digital, and physical design intersect in a high-performance professional environment.
• Fueling their creative ambition with tangible examples of how their specific discipline—whether product, interior, or game design—shapes the future of a world-class brand.
🛂 CoAD Freshman, this event counts towards your Experience Passport.
As part of CoAD's Design x Technology Series, this event is free and open to the public. Guests may watch online or on campus. Register for the location/viewing details. A pizza lunch will be provided for site registered guests - please register so we can order the right amount of food.
Event Venue
Lawrence Technological University, 21000 West 10 Mile Road, Southfield, United States
USD 0.00
