Demystifying a Zeneration

Representing 26% of the global population, Gen Z’s preferences and patterns are reshaping the marketplace.

Unlock the enigma of Generation Z with Armand McCoy, a strategic communications pro and youth culture specialist who navigates the intricacies of the most influential demographic today.

Join us in April as we delve beyond assumptions and gut feelings to reveal what Gen Z truly desires from the brands they choose to embrace. You’ll walk away from this session with a clear understanding of Gen Z’s needs, a strategic mindset informed by real data, and actionable best practices to pivot your approach effectively. This isn’t just a presentation — it’s an essential strategy session for those ready to engage with Gen Z authentically and walk away with best practices.

Armand is a seasoned strategic communications professional with a rich 15-year history in the industry. His career has spanned various brands and sectors, where the teams he has led are known for creating innovative marketing solutions that stand out for their originality. Positioned at the crossroads of youth culture and academia, Armand has a unique vantage point, providing real-time insights into the evolving preferences that brands are eager to grasp.

Outside the agency, Armand is an adventurer at heart, often found exploring the road less traveled or rigorously training for his next ultramarathon. His passion for teaching complements his explorative spirit, as he imparts wisdom garnered from beyond the confines of traditional learning spaces.

Event Venue & Nearby Stays

The Country Club of Sioux Falls, 3400 West 22nd Street, Sioux Falls, United States