Data-Informed Campaigns: Insights into Marketing That Works

Led by Sandra Andrade

Marketing works best when creativity meets insight. In this workshop, Sandra Andrade—a marketing strategist with experience leading brand growth across Latin America for companies like General Mills (Häagen-Dazs) and Pernod Ricard (Absolut Vodka)—will share how to build marketing campaigns guided by real consumer data.

Drawing from her experience managing multi-market brands and cross-functional teams, Sandra will walk participants through practical ways to turn audience insights and analytics into effective campaigns that drive engagement and growth.

Through a mix of strategy insights and interactive exercises, participants will learn how to make smarter marketing decisions and apply a data-informed approach to their own campaigns.

Identify the Right Metrics
Learn how to determine which data and performance indicators actually matter for your campaigns.

Understand Your Audience Through Data
Discover how consumer insights and behavior patterns can shape stronger messaging and campaign strategies.

Build a Data-Informed Campaign Framework
Leave with a simple structure you can use to plan, launch, and evaluate your own marketing campaigns.

Join Zoom Meeting:
https://us05web.zoom.us/j/88938806816?pwd=AT9AMmhQg7ZI5zauKcvMOlF8PkWa3K.1&jst=2

Event Venue & Nearby Stays

Latino Founders, 2105 Southeast 7th Avenue, Portland, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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