Cyber Security: Stand out positioning and marketing your business

1. How to understand what cyber security buyers really want.
2. How to use a guaranteed method to build trust and fame for your cyber security business.
3. How to build ‘swagger’ in your brand to attract bigger customers, investors and even an exit.

In this workshop Martin (Co-founder and Chief Strategy officer of Elysian Fields)will show you the proven method to understand buyers and give them what they want. To drive sales, marketing consistency and brand fame.

Revealing the whole process to creating a positioning and message that cuts through, Martin will show how new methods solve urgent cyber marketing challenges:

• “We’re better, but buyers stick to incumbents!”
• “How can we stand out from the competition?”
• “How can we be more efficient with the marketing we do?”
• “How can I deliver on our growth promises?”

• Experienced digital product and brand strategist with 20 years experience
• Co-founder of award-winning digital agency Glue London (sold to Dentsu Inc)
• Built new B2B and B2C digital brands and created global integrated marketing for most categories (from financial services to luxury and CPG) resulting in Cannes Lions and industry effectiveness awards for Sky, Virgin, Coca-Cola, Natwest Bank and many more.
• Co-founded and raised venture funding for a tech startup in the MarTech space.
• Ran a design sprint lab and partnered with progressive CEOs to help them become fast, testing-obsessed and innovative digital businesses.
• Wrote the Institute of Direct Marketing course on Digital Marketing.
• Fellow of the Institute of Direct Marketing, a former member of the Account Planning Group board and the IPA Strategy Group, a University of Greenwich marketing lecturer and an e-consultancy.com trainer.

Event Venue

Online