Customer Salience in Practice

Stay tuned for speaker and agenda announcements!

Ready to turbocharge your insight team and take the lead in building a customer-centric culture? This exclusive, Northern event explores the practical steps research teams can take to deliver long-term value, create a culture of customer-centric decision making and solve some of the most pressing commercial challenges.

Join FlexMR, a roster of experts in marketing and culture building, plus experienced clientside presenters to learn the secrets of Customer Salience and how to effectively operationalise it.

This event acts as a companion to the annual Customer Salience Summit, held in central London every October. Hear what delegates have previously had to say about the event, which has been cosistently. rated 4.5+ / 5 by attendees:

"The day was really inspiring. I've come away with lots of new ideas" - Rose Hadden, Head of Customer & Market Insight at City & Guilds

"A fantastically organised event with great speakers and content offering food for thought plus many actionable tips" - Anna Apostolopoulos, Global Director of Insights at Pearson

"Really relevant, engaging and honest speakers. Plus the summit was great for networking too" - Andy Smith, Customer Insight Manager at NFU Mutual

This event is exclusively designed for clientside researchers, marketers and customer experience professionals. Due to limited capacity, we are unable to accommodate agency or independent attendees.

The event is free, but attendence requires advance registration. Your ticket includes lunch on arrival, access to all sessions - including the popular Room 101 panel - and post-event networking.

If you'd like to know more about Customer Salience before joining, check out the complete guide and toolkit - available here. Inside, you'll find tools for assesing your organisation's current capacities, an introduction to the 4C Framework and practical templates to kickstart your journey.

You can also watch the full, on-demand recording from the 2025 Customer Salience Summit .

Info: Arrival from midday to enjoy a hot fork buffet on arrival.

Info: Join FlexMR CEO Paul Hudson for a review of how customer insight is changing in 2026 and what it takes to place customers at the heart of decisions.

Info: Back after a two year hiatus, Room 101 pits two teams of researchers against each other - competing to convince you that their pet peeve should be banished from the insutry for good.

Info: What elevates insight to influence? Join MRS CEO Jane Frost to explore how insight teams can capitalise on the mandate of market research to become strategic partners to senior leadership and promote evidence-based decision making.

Info: Join Claire Rainey, Head of Insight at VMO2 and Gurpinder Sidhu of Curiouser Insights for an electrifying debate about what causes client-agency relationships to break down - and they talk through solutions that benefit both sides.

Info: Join Paul Hudson one last time for a roundup of strategies and tactics from the day, plus a forward-looking challenge that asks what you'll do next.

Info: Take a short breather, catch up with colleages, and refresh with tea or coffee at this halfway point in the programme.

Event Venue & Nearby Stays

Pier Eight Restaurant, 8 The Quays, Salford, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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