About this Event
Customer Discovery is the process of questioning core business assumptions by interviewing real target customers before building a product.
It is vital for startups because it eliminates the single biggest cause of startup failure: building something nobody actually wants.
Instead of relying on gut instinct, it forces founders to find evidence of a painful, urgent problem that customers are actively trying to solve and willing to pay for. In short, it saves months of wasted engineering time and thousands in capital by validating the market before burning through resources.
This session is facilitated by Denis Oakley
Leicester Startups CIC is a fantastic way for entrepreneurs to connect to support, advice, investment, training and, most importantly of all, each other.
If you're not yet a member and you're a startup founder, now's the time to join for only £9+VAT per month (eligibility criteria apply).
Follow our socials and sign up for the newsletter, to keep your finger on the pulse and join our pop up co-working days, networking mixers, startup demos and lots more.
Event Venue & Nearby Stays
Canopy, King Street, Leicester, United Kingdom
GBP 0.00
