Crown Royal Ambassador Seminar

Step behind the label and into the world of Crown Royal with Behind the Blend, an immersive seminar exploring the craftsmanship, artistry, and legacy behind one of Canada’s most iconic whiskies. This educational experience takes guests beyond the bottle to uncover how Crown Royal’s signature smoothness is achieved through meticulous blending and barrel selection.

Participants will learn from Crown Royal’s finest whiskey connoisseur how each bottle is crafted from carefully chosen grains and matured specially selected barrels, then expertly blended by the Master Blender to achieve balance, richness, and consistency.

Event Venue & Nearby Stays

Marketview Liquor, 1100 Jefferson Road, Rochester, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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