Cross Section of Sales: 1-Day Sales Strategy Session |Burlington

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

About This Course
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks, and beverages will be provided during the session

Course Overview
This 1 Day course provides a holistic view of sales by examining the cross section of roles, activities, and functions involved in the sales ecosystem. It explains how marketing, sales development, account management, operations, and customer success work together to achieve revenue goals. The course focuses on sales flow, collaboration, customer journey alignment, and performance fundamentals. Concepts are presented in simple, business-focused language with real-world examples. By the end of the session, learners gain clarity on how different sales components connect and contribute to results.

Learning Objectives
• Understand how different sales functions work together
• Map the customer journey to sales activities
• Apply basic sales process and pipeline concepts
• Improve coordination between sales-related roles
• Use performance indicators to support outcomes
• Strengthen relationship-focused selling approaches
• Gain a holistic view of revenue generation

Target Audience
• Sales professionals at early to mid-career levels
• Business development and account executives
• Marketing professionals working closely with sales
• Sales operations and support teams
• Managers seeking a structured sales overview
• Professionals transitioning into sales roles

Why Choose This Course?
This course is led by an experienced sales practitioner with exposure to multiple sales functions and industries. The content focuses on real-world sales flow rather than isolated techniques. Practical examples help connect theory to daily sales activities. The 1 Day format ensures clarity, engagement, and immediate workplace relevance.

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Want to train your entire team?
This course can be delivered as a customized in-house program aligned with your organization’s sales structure and goals. Content can be tailored based on industry, sales maturity, and team roles. Internal sales scenarios can be incorporated for higher relevance. Flexible delivery options ensure meaningful learning outcomes.

📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]

Info: • Understand the full sales ecosystem and its components
• Identify key sales roles and responsibilities
• Recognize how sales supports business growth
• Icebreaker

Info: • Understand the end-to-end customer journey
• Identify critical sales touchpoints across stages
• Align sales actions with customer needs
• Case Study

Info: • Understand lead sources and demand flow
• Learn basic qualification principles
• Align sales and marketing expectations
• Activity

Info: • Understand stages of the sales pipeline
• Track opportunities and deal progression
• Identify common pipeline bottlenecks
• Role Play

Info: • Apply effective sales communication principles
• Build trust and credibility with prospects
• Handle basic objections professionally
• Simulation

Info: • Understand the role of sales operations
• Identify key performance indicators
• Use data to support sales decisions
• Case Study

Info: • Understand post-sale responsibilities
• Support customer satisfaction and retention
• Identify upsell and cross-sell opportunities
• Activity

Event Venue & Nearby Stays

Regus North Service Road, 4145 North Service Road, Burlington, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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