Creators of LDN: How The Salad Project Reimagined the Customer Experience

Tue Feb 24 2026 at 06:00 pm to 08:00 pm UTC+00:00

BrainStation | London

BrainStation
Publisher/HostBrainStation
Creators of LDN: How The Salad Project Reimagined the Customer Experience
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Join the Co-Founders of The Salad Project, for a conversation on how they set out to build more than just a restaurant— an experience.
About this Event

Creators of London: How The Salad Project Reimagined the Customer Experience
Date: Tue, Feb 24, 2026
Time: 6:00 PM – 8:00 PM GMT
Location: BrainStation London, 55-57 Rivington St, London

Meet the Speakers:

  • Florian de Chezelles, Co-Founder at The Salad Project
  • James Dare, Co-Founder at The Salad Project


Event Overview
01. The Salad Project Journey Hear how Florian and James turned a single idea into a fast-growing brand by designing every element of their business around the customer experience.

02. Building from the Question: “What Would the Best Look Like?” Explore how they reverse-engineered every touchpoint, from sourcing and service to brand design and digital experience, to create something truly memorable

03. Elevating the Ordinary Learn how The Salad Project carved its niche by bringing care, design, and quality to everyday moments, proving that small details can create a big emotional connection.


What's included:
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues. Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.


Agenda

🕑: 06:00 PM
Welcome & Introduction

Info: Kick off the evening with opening remarks from the BrainStation team.


🕑: 06:15 PM
Creators of London: How The Salad Project Reimagined the Customer Experience

Info: From their first location in Spitalfields to a growing presence across London, The Salad Project has become known for elevating the everyday. In this session, Florian and James will share how they’ve crafted a brand rooted in quality, service, and obsessive attention to detail. Attendees will hear how they built a loyal community by transforming the simple act of grabbing lunch into a memorable, design-driven experience.


🕑: 07:30 PM
Networking, Drinks & Gourmet Bites

Info: Wrap up the evening with gourmet light refreshments and conversation. Connect with fellow attendees, share takeaways from the discussion, and network with leaders and innovators from across London's tech community.


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Event Venue & Nearby Stays

BrainStation, 55-57 Rivington Street, London, United Kingdom

Tickets

GBP 22.38

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