About this Event
Creators of London: How The Salad Project Reimagined the Customer Experience
Date: Tue, Feb 24, 2026
Time: 6:00 PM – 8:00 PM GMT
Location: BrainStation London, 55-57 Rivington St, London
Meet the Speakers:
- Florian de Chezelles, Co-Founder at The Salad Project
- James Dare, Co-Founder at The Salad Project
Event Overview
01. The Salad Project Journey Hear how Florian and James turned a single idea into a fast-growing brand by designing every element of their business around the customer experience.
02. Building from the Question: “What Would the Best Look Like?” Explore how they reverse-engineered every touchpoint, from sourcing and service to brand design and digital experience, to create something truly memorable
03. Elevating the Ordinary Learn how The Salad Project carved its niche by bringing care, design, and quality to everyday moments, proving that small details can create a big emotional connection.
What's included:
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues. Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Agenda
🕑: 06:00 PM
Welcome & Introduction
Info: Kick off the evening with opening remarks from the BrainStation team.
🕑: 06:15 PM
Creators of London: How The Salad Project Reimagined the Customer Experience
Info: From their first location in Spitalfields to a growing presence across London, The Salad Project has become known for elevating the everyday. In this session, Florian and James will share how they’ve crafted a brand rooted in quality, service, and obsessive attention to detail. Attendees will hear how they built a loyal community by transforming the simple act of grabbing lunch into a memorable, design-driven experience.
🕑: 07:30 PM
Networking, Drinks & Gourmet Bites
Info: Wrap up the evening with gourmet light refreshments and conversation. Connect with fellow attendees, share takeaways from the discussion, and network with leaders and innovators from across London's tech community.
Event Venue & Nearby Stays
BrainStation, 55-57 Rivington Street, London, United Kingdom
GBP 22.38












