About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
For more information on venue address, reach out to "[email protected]"
About the course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This one-day program helps event planners and creative professionals build the skills to design unique, themed, and memorable event concepts. The course covers theme development, creative idea generation, moodboards, visual planning, and design elements that bring concepts to life. You learn how to transform client goals into creative concepts that are cohesive, visually appealing, and engaging. By the end of the session, you are equipped with practical creative frameworks to design standout event experiences.
Learning objectives:
By the end of the course, you will:
- Develop unique and cohesive event themes using structured creative processes.
- Use visual planning tools like moodboards to shape and communicate concepts.
- Incorporate design elements effectively to enhance thematic impact.
- Improve creative problem-solving while balancing budget and practicality.
- Present creative concepts confidently to clients and stakeholders.
Target audience:
Event planners, creative professionals, and anyone involved in designing event themes, concepts, and visual identities.
Why is it right fit for you?
This course is ideal for professionals who want to elevate their event concepts beyond standard ideas. It teaches practical creative frameworks that help you generate, refine, and present memorable event themes. You also learn how to align creativity with event goals and client expectations, making your concepts both impactful and realistic. By combining visual planning, design elements, and hands-on creative tasks, the program boosts your confidence in delivering standout event designs. It is a powerful foundation for creating events that are visually engaging, emotionally resonant, and unforgettable.
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Looking to strengthen the creativity of your event team?
We offer tailored in-house training designed to enhance concept development, visual planning, and creative execution. Whether your team handles corporate events, social events, or themed experiences, we customise the curriculum to match your needs. In-house delivery ensures consistency, deeper creative collaboration, and more innovative outcomes.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Understanding Creative Concept Development
Info: • What makes an event concept successful
• Aligning creativity with event objectives
• Balancing innovation with practicality
• Activity
Module 2: Theme Development & Storytelling
Info: • Turning ideas into strong themes
• Creating emotional and visual narratives
• Maintaining consistency across the event
• Activity
Module 3: Brainstorming & Idea Generation Techniques
Info: • Creative thinking frameworks
• Generating unique event ideas
• Expanding concepts through collaboration
• Activity
Module 4: Visual Planning & Moodboard Creation
Info: • Using moodboards to shape visual identity
• Colour palettes, styles, and design choices
• Translating ideas into visual guides
• Activity
Module 5: Design Elements for Events
Info: • Decor, lighting, props, and ambience
• Understanding spatial design
• Aligning design elements with theme goals
• Case Study
Module 6: Audience Experience & Engagement
Info: • Mapping the guest journey
• Designing interactive and memorable touches
• Enhancing engagement through creativity
• Activity
Module 7: Turning Creative Concepts Into Action Plans
Info: • Documenting the creative direction
• Communicating concepts to clients and vendors
• Converting visuals into workable plans
• Activity
Module 8: Creative Problem-Solving for Event Concepts
Info: • Handling creative constraints
• Finding solutions within budgets and limitations
• Adjusting concepts while maintaining impact
• Activity
Module 9: Presenting Creative Concepts Professionally
Info: • Structuring creative presentations
• Using visuals, samples, and storytelling
• Ensuring clarity and client buy-in
• Role Play
Event Venue & Nearby Stays
98 Avenue Northwest, 98 Avenue Northwest, Edmonton, Canada
CAD 512.58 to CAD 673.01
