Name: Creative Enterprise Growth Programme: Build a Brand That Connects
Start: 2026-02-10T09:30:00+00:00
End: 2026-02-10T16:00:00+00:00
Location: Newcastle Arts Centre

A calm, structured day to understand your brand, shape your message, and create visuals that feel aligned.
About this Event

A strong brand isn’t about logos or trends. It is about emotion, connection and meaning.
If you want people to notice you, remember you and care, your brand needs to tell the truth of who you are and what you stand for.

This full-day session on 10 February 2026 is your chance to step back, tune in, and finally create a brand that feels aligned, confident and unmistakably you.

The day is intentionally calm, clear, and easy to follow — guiding you step by step from understanding your brand’s heart to expressing it through words and visuals.

1. The Heart of Your Brand

A gentle but powerful exploration into the emotional core of your business:

What do you truly stand for?
What do you want people to feel when they experience your work?
What makes you different in a way that matters?

Anna will guide you through reflective prompts and simple exercises that help you uncover the truth beneath your brand, without pressure or jargon.

This stage creates the foundation for everything that follows.

2. Messaging That Connects and Moves People

Once your emotional clarity is set, we turn it into words that land:

Your brand message
Your tone of voice
The language that makes people care
Brand values that feel real, not corporate
How to write in a way that connects on a human level

This is where your brand starts to take shape, clearly, confidently and intentionally.

3. Visual Direction: Bringing Your Brand to Life

With your message in place, it is time to express it visually:

Colour psychology and choosing a palette that fits your personality
Type choices that reinforce your tone
Photography style that reflects your values and identity
How to create simple templates for consistency
Building a visual feel that supports your story

No design experience needed, Anna makes everything accessible and easy to action.

4. Build Your Brand Toolkit

By the end of the day, you will have created your own personalised brand toolkit, including:

Brand message
Emotional positioning
Brand values
Colour direction
Typography direction
Photography style
Content and template ideas

Everything is broken down into small, manageable steps so you can confidently use your toolkit immediately.

What You Will Learn

By the end of this workshop, you will:

Understand the emotional truth behind your brand
Know what your brand stands for and why it matters
Clarify your message so it feels honest and compelling
Build a visual direction board that matches your identity
Strengthen your brand values and voice
Create the foundations of a brand that resonates
Leave feeling clear, confident and creatively recharged

Everything is delivered in easy-to-follow tasks that make branding feel simple, grounded and inspiring.

If you want 2026 to be the year your brand becomes clearer, stronger and more connected, this is where it begins.

Who It Is For

This workshop is exclusively for people working within the creative industries, including:

Makers
Artists
Designers
Craft businesses
Artisans
Creative freelancers
Micro businesses selling handmade, creative or original work

It is perfect for creative entrepreneurs who want more clarity, meaning and confidence in how their brand shows up, without losing the heart of what they do.

If branding normally feels overwhelming, this will feel refreshingly clear.

What to Expect

You will be supported throughout by Anna Brand, a creative director and brand strategist who has helped hundreds of founders and creatives find the clarity, confidence and emotional truth behind their brand.

Expect friendly discussion, reflective prompts, simple frameworks, and practical, real-world advice you can start using immediately.

This is not corporate.
It is human, spacious and deeply transformative.
Most people leave wondering why they did not do this sooner.

Can't Make the Date?

If you are unable to attend this session, please get in touch and we will help you explore alternative workshops and ways to engage with the Creative Enterprise Growth Programme.

The Creative Enterprise Growth Programme is a Creative Impact project, part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.