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Northwest Ace Summer Concert SeriesAll shows are 🌧 rain or 🌞 shine!
Gates open at 6:00PM.
🎟 All American Hauling Will call is located at the entrance to the right of the ValleyStar Credit Union box office.
👨👩👧👦 Kids 12 and under are free in Willscot general admission area!
🚫 No re-entry.
💲 Credit cards and cash are accepted at the gate. Some vendors may only accept cash.
🚗 Concert Parking Instructions: Please park at the Carilion Riverwalk Garage (beside Honeytree) and ride the FREE shuttle. It is a very short ride that delivers you right to the front gate! You will see directional signage on South Jefferson when you get close.
🪑 SEATING: You are welcome to bring your own chair OR you can rent one from us for $5 at concessions.
🍗 Food: Various food options will be available from local food vendors. Please see the Facebook Event for more details. We will have Pepsi products (including Dr Pepper, of course!) and water, as well as beer, wine, and hard seltzers available for purchase.
🚫 Outside food and beverages are NOT permitted.
🐶 Dogs are ALWAYS welcome at Dr Pepper Park on
a leash in the WILLSCOT General Admission Area.
Cooper Alan:
With the heart of a showman and the hustle of a modern independent artist, Cooper Alan is bringing fearless creativity and unfiltered authenticity to country music. A native of Winston-Salem, North Carolina, Alan has built a massive, self-made fanbase online with over 18 million followers and 750 million+ streams through heartfelt storytelling, clever humor, or outside-the-box genre mashups.
With the release of his debut full-length album Winston-Salem, out now, Alan introduces the world to every side of himself: the reflective songwriter, the good-time party starter, the husband, father, and the Southern kid proud of where he comes from. Split into two halves, Winston for the introspective tracks and Salem for the rowdy, genre-bending anthems. The album follows his 2023 concept EP Take Forever, which chronicled his real-life love story and marriage.
Alan’s journey began in cover bands and Nashville honky-tonks, but his career took off through viral videos and a direct, genuine connection with fans. From mental health meditations to unapologetic drinking songs, he’s proven himself as one of country’s most fearless new voices, blending country, rock, pop, and hip-hop influences with sharp writing, big hooks, and a live show that’s sold over 150,000 tickets globally, including a sold-out 2024 headline tour in Australia.
Named a Pandora Ten Artist To Watch and part of the SiriusXM + Pandora 2024 Future Five, Alan hit #1 on SiriusXM The Highway’s Hot 30 Countdown with his breakout single “Take Forever.” His latest tracks, including “Plead The Fifth”, “Holy Ghost”, “Dale Dickens (RIP)”, and “Hard Acre” signal what is to come for this next chapter of music.
THANK YOU to our vendors and sponsors!!
A video tour of Dr Pepper Park is available on our website. DrPepperPark.com
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Event Venue
9 Old Whitmore Ave, Roanoke, VA, United States, Virginia 24016
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
