Content Marketing Training: 1 Day Workshop in Guelph

Turn creativity into influence! Learn to plan, create, and market content that captivates and converts.
About this Event

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

Content Marketing Training empowers you to create, distribute, and manage engaging content that builds brand awareness and drives customer engagement. You’ll explore content strategy development, storytelling, SEO integration, and analytics, learning how to design campaigns that connect with audiences across platforms. Through practical exercises, you’ll gain the skills to plan, craft, and promote high-performing content that enhances your brand’s online presence and generates measurable results.

Learning Objectives

By the end of this course, you will:

Understand how to plan and execute impactful content marketing strategies.
Learn to write and design content that attracts and retains audiences.
Gain skills to analyze metrics and optimize campaigns for better performance.
Master storytelling techniques that strengthen brand identity.
Build confidence in managing multi-platform content effectively.

Target Audience

Content creators, writers, bloggers, and social media managers.

Why is it the Right Fit for You:

This Content Marketing Training offers a practical and strategic approach to modern marketing. Our program is designed by industry experts who understand the power of storytelling and digital engagement. You’ll gain hands-on experience in crafting content that not only attracts attention but also converts. The course balances creativity with data-driven insights, helping you produce measurable results. Whether you’re a beginner or looking to refine your skills, this training will help you stand out as a creative and strategic marketer.

Want to empower your marketing team with stronger content strategies?

We provide customized in-house Content Marketing training tailored to your brand’s voice, goals, and audience. Our sessions can be personalized to address your company’s marketing challenges, campaign objectives, and content workflow, ensuring every participant gains practical, actionable insights. Let us help your team master the art of impactful storytelling and consistent brand communication.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Agenda
Module 1: Introduction to Content Marketing

Info: • Understanding the role of content in digital marketing
• Key trends shaping modern content strategies
• The customer journey and content touchpoints
• Activity

Module 2: Building a Content Strategy

Info: • Setting marketing goals and target audience profiles
• Defining brand voice and tone
• Aligning content with business objectives
• Case Study

Module 3: Content Creation Techniques

Info: • Writing impactful blog posts, articles, and captions
• Visual storytelling through images and videos
• Repurposing content for multiple platforms
• Activity

Module 4: SEO and Keyword Optimization

Info: • Importance of SEO in content visibility
• Keyword research tools and best practices
• Structuring content for search performance
• Activity

Module 5: Content Distribution Channels

Info: • Owned, earned, and paid media overview
• Leveraging social media for content promotion
• Collaborations and influencer marketing
• Role Play

Module 6: Measuring Content Performance

Info: • Setting KPIs and measuring ROI
• Using analytics tools to track engagement
• Adjusting strategies based on data insights
• Case Study

Module 7: Storytelling and Branding

Info: • Building emotional connections through storytelling
• Crafting brand narratives that resonate
• Maintaining consistency across content types
• Activity

Module 8: Content Trends and Emerging Formats

Info: • Short-form content and user-generated content
• Podcasts, live streams, and interactive content
• Leveraging AI tools for content creation
• Activity

Module 9: Content Planning and Workflow Management

Info: • Editorial calendars and workflow tools
• Managing teams and content approval processes
• Maintaining brand quality across channels
• Activity