About this Event
Group Discounts:
• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
Content Marketing Training empowers you to create, distribute, and manage engaging content that builds brand awareness and drives customer engagement. You’ll explore content strategy development, storytelling, SEO integration, and analytics, learning how to design campaigns that connect with audiences across platforms. Through practical exercises, you’ll gain the skills to plan, craft, and promote high-performing content that enhances your brand’s online presence and generates measurable results.
Learning Objectives
By the end of this course, you will:
- Understand how to plan and execute impactful content marketing strategies.
- Learn to write and design content that attracts and retains audiences.
- Gain skills to analyze metrics and optimize campaigns for better performance.
- Master storytelling techniques that strengthen brand identity.
- Build confidence in managing multi-platform content effectively.
Target Audience
Content creators, writers, bloggers, and social media managers.
Why is it the Right Fit for You:
This Content Marketing Training offers a practical and strategic approach to modern marketing. Our program is designed by industry experts who understand the power of storytelling and digital engagement. You’ll gain hands-on experience in crafting content that not only attracts attention but also converts. The course balances creativity with data-driven insights, helping you produce measurable results. Whether you’re a beginner or looking to refine your skills, this training will help you stand out as a creative and strategic marketer.
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Want to empower your marketing team with stronger content strategies?
We provide customized in-house Content Marketing training tailored to your brand’s voice, goals, and audience. Our sessions can be personalized to address your company’s marketing challenges, campaign objectives, and content workflow, ensuring every participant gains practical, actionable insights. Let us help your team master the art of impactful storytelling and consistent brand communication.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Content Marketing
Info: • Understanding the role of content in digital marketing
• Key trends shaping modern content strategies
• The customer journey and content touchpoints
• Activity
Module 2: Building a Content Strategy
Info: • Setting marketing goals and target audience profiles
• Defining brand voice and tone
• Aligning content with business objectives
• Case Study
Module 3: Content Creation Techniques
Info: • Writing impactful blog posts, articles, and captions
• Visual storytelling through images and videos
• Repurposing content for multiple platforms
• Activity
Module 4: SEO and Keyword Optimization
Info: • Importance of SEO in content visibility
• Keyword research tools and best practices
• Structuring content for search performance
• Activity
Module 5: Content Distribution Channels
Info: • Owned, earned, and paid media overview
• Leveraging social media for content promotion
• Collaborations and influencer marketing
• Role Play
Module 6: Measuring Content Performance
Info: • Setting KPIs and measuring ROI
• Using analytics tools to track engagement
• Adjusting strategies based on data insights
• Case Study
Module 7: Storytelling and Branding
Info: • Building emotional connections through storytelling
• Crafting brand narratives that resonate
• Maintaining consistency across content types
• Activity
Module 8: Content Trends and Emerging Formats
Info: • Short-form content and user-generated content
• Podcasts, live streams, and interactive content
• Leveraging AI tools for content creation
• Activity
Module 9: Content Planning and Workflow Management
Info: • Editorial calendars and workflow tools
• Managing teams and content approval processes
• Maintaining brand quality across channels
• Activity
Event Venue & Nearby Stays
Regus – AB, Calgary – McDougall, 639 5 Ave SW, Suite 2500 Calgary, AB, Calgary, Canada
CAD 560.19 to CAD 724.76
