Content Marketing Metrics: How To Measure Success

Join Kathryn Strachan, CEO of CopyHouse for this FREE webinar on Content Marketing Metrics: How To Measure Success.

? Why Attend?

In the world of content marketing, it's not just about creating engaging content; it's about knowing whether it works. This webinar will guide you through the maze of content metrics, helping you identify which ones truly matter for your goals. You'll learn how to align your content strategy with measurable outcomes, ensuring that every blog post, email, or social media update contributes to your overall business objectives.

??‍? Key Takeaways:

1. Key Metrics Explained: Understand essential metrics like engagement and conversion rates.
2. Tailoring Measurement: Customise metrics to fit your goals, whether for brand awareness, lead generation, or sales.
3. Effective Tracking Tools: Discover tools and techniques for tracking content performance.

? About Your Host:

Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands. Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops, and TechTalks. Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.

Event Venue

Online